Kawiti Glow Worm Caves vs Spellbound:Which is more popular by branded search in New Zealand?
In August 2026, Spellbound had more branded searches than Kawiti Glow Worm Caves among glowworm cave tours in New Zealand. Spellbound was estimated to have 2.8K branded searches compared to Kawiti Glow Worm Caves’ 1.6K, and held a 30.1% Share of Search versus Kawiti Glow Worm Caves’ 17.5%.
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Which is more popular in search, Kawiti Glow Worm Caves or Spellbound?
Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spellbound, Kawiti Glow Worm Caves. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Kawiti Glow Worm Caves and Spellbound comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Spellbound took it in May 2026, Kawiti Glow Worm Caves took it in June 2026, Spellbound took it in August 2026.
- Across the 11 months ending August 2026, Kawiti Glow Worm Caves’ estimated Share of Search among glowworm cave tours in New Zealand moved from 29.6% to 17.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand moved from 18.6% to 30.1%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
2 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kawiti Glow Worm Caves’ and Spellbound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawiti Glow Worm Caves
3 branded search terms
- kawiti caves
- kawiti glow worm caves new zealand
- kawiti glow worm caves nz
Spellbound
4 branded search terms
- spellbound cave tour
- spellbound glowworm
- spellbound glowworm and cave tour
- spellbound glowworm caves
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