K2 vs Lib Tech:Which is more popular?
In September 2026, K2 had more branded searches than Lib Tech among ski and snowboard brands in New Zealand. K2 had about 620 branded searches, while Lib Tech had 320. K2 made up 6.3% of all ski and snowboard brand searches we track, and Lib Tech accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, K2 appeared in three of the five answers and Lib Tech in one. K2 was mentioned before Lib Tech in two out of three answers that named either.
Who do people search for more?
K2, about 94% more searches than Lib Tech
Who does AI mention more?
K2, mentioned in 3 of 5 answers, Lib Tech in 1
Who does AI recommend more?
K2, named ahead of Lib Tech in 2 of 3 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, K2 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lib Tech was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. K2 was listed before Lib Tech in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lib Tech1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is K2 or Lib Tech more popular in search?
This chart shows how often people search Google for K2 and Lib Tech by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for K2, Lib Tech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the K2 and Lib Tech comparison changed over the last 12 months?
3 findings
- K2 was ahead of Lib Tech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s share of searches among ski and snowboard brands in New Zealand moved from 6.1% to 6.3%, and its estimated monthly branded searches moved from 360 to 620.
- Across the 12 months ending September 2026, Lib Tech’s share of searches among ski and snowboard brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 290 to 320.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, K2 lost share of searches among ski and snowboard brands in New Zealand, from 7.7% to 6.3%.
In September 2026, Lib Tech lost share of searches among ski and snowboard brands in New Zealand, from 3.9% to 3.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using K2’s and Lib Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski and snowboard brands
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