Brandwave

Burton vs Salomon Ski:Which is more popular?

In September 2026, Burton had more branded searches than Salomon Ski among ski and snowboard brands in New Zealand. Burton had about 1,890 branded searches, while Salomon Ski had 960. Burton made up 19.3% of all ski and snowboard brand searches we track, and Salomon Ski accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Burton appeared in four of the five answers and Salomon Ski in three. Burton was mentioned before Salomon Ski in three out of five answers.

Among ski and snowboard brands in New Zealand in September 2026

Who do people search for more?

Burton, about 2 searches for every 1 for Salomon Ski

Burton 1.9K searchesSalomon Ski 960 searches

Who does AI mention more?

Burton, mentioned in 4 of 5 answers, Salomon Ski in 3

Burton in 4 of 5Salomon Ski in 3 of 5

Who does AI recommend more?

Burton, named ahead of Salomon Ski in 3 of 5 answers

Burton first in 3Salomon Ski first in 2

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salomon Ski was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Salomon Ski in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Jones Snowboards2nd
  3. Salomon Ski3rd
  4. Atomic4th
  5. Rossignol5th
  6. GNU6th
  7. Blizzard7th
  8. Capita8th
  9. Nordica9th
  10. Völkl10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Burton or Salomon Ski more popular in search?

This chart shows how often people search Google for Burton and Salomon Ski by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.

Burton and Salomon Ski among ski and snowboard brands in New Zealand, by month

Share of searches by month for Burton, Salomon Ski. The figures are in the table below the chart.

View monthly share of searches table
MonthBlizzardBurtonSalomon SkiGNUVölklK2AtomicRossignolLib TechCapitaJones SnowboardsNordica
Oct 202532%14.5%6.6%14.8%5.6%6.1%4.2%4%4.9%3.5%2.9%0.84%
Nov 202542.8%15.1%5%13.3%3.8%4.1%3.4%3.4%2.5%3.8%2%0.9%
Dec 202541.7%14.3%5.3%12.9%4.4%4.2%3.5%4.4%3.1%3.1%2.4%0.88%
Jan 202637%15.6%7.6%14%4.7%4.1%3.3%3.7%3.5%3.3%2.7%0.58%
Feb 202634.1%20.7%6%14.2%4.7%4.1%4.5%3.3%2.8%3%2%0.57%
Mar 202634.8%17.2%6.6%10.8%5.9%5.5%4.2%3.7%3.3%4.8%2.6%0.73%
Apr 202634.3%17.3%6.7%13%6%6%4.5%4.5%2.2%3.1%1.6%0.9%
May 202634.3%17.7%7%10.3%6.7%6.6%4.3%4.7%2.9%3%1.6%1%
Jun 202639.6%19.4%6.1%9.7%4.6%5.7%3.7%4.4%2.1%2.3%1.9%0.44%
Jul 202613.9%30.2%11.4%6.2%7.5%8.8%6.7%6.1%3.6%2.3%2.8%0.78%
Aug 202614.5%26.9%10.6%9.9%7.3%7.7%6.9%5.9%3.9%2.4%3%0.84%
Sep 202629.7%19.3%9.8%7.4%6.8%6.3%6.2%5.1%3.3%2.7%2.7%0.72%

How has the Burton and Salomon Ski comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ski and snowboard brands in September 2026?

3 changes

  1. In September 2026, Blizzard overtook Burton to become the leader among ski and snowboard brands in New Zealand, with 29.7% of the searches.

  2. In September 2026, Burton lost share of searches among ski and snowboard brands in New Zealand, from 26.9% to 19.3%.

  3. In September 2026, Salomon Ski lost share of searches among ski and snowboard brands in New Zealand, from 10.6% to 9.8%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Burton’s and Salomon Ski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burton

11 branded search terms

  • burton jacket
  • burton ripcord snowboard
  • burton ski
  • burton ski boots
  • burton ski gear
  • burton snow
  • burton snow backpack
  • burton snow boots
  • burton snow gloves
  • burton snowboard bindings
  • snowboard burton process

Salomon Ski

4 branded search terms

  • salomon ski boots
  • salomon ski clothes
  • salomon skis
  • salomon snowboard

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

Creator with pink hair and a pink jacket

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