Brandwave

Just Customs vs Platinum Freight:Which is more popular?

In September 2026, Just Customs had more branded searches than Platinum Freight among customs brokers in New Zealand. Just Customs had about 30 branded searches, while Platinum Freight had 20. Just Customs made up 0.06% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about customs brokers, Just Customs appeared in all five answers and Platinum Freight in two. Just Customs was mentioned before Platinum Freight in every answer.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

Just Customs, about 50% more searches than Platinum Freight

Just Customs 30 searchesPlatinum Freight 20 searches

Who does AI mention more?

Just Customs, mentioned in every answer we collected

Just Customs in 5 of 5Platinum Freight in 2 of 5

Who does AI recommend more?

Just Customs, named ahead of Platinum Freight in every answer

Just Customs first in 5Platinum Freight never first

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Just Customs appeared in all five answers. Platinum Freight was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Just Customs was listed before Platinum Freight in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Just Customs or Platinum Freight more popular in search?

This chart shows how often people search Google for Just Customs and Platinum Freight by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

Just Customs and Platinum Freight among customs brokers in New Zealand, by month

Share of searches by month for Just Customs, Platinum Freight. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the Just Customs and Platinum Freight comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Just Customs took it in March 2026, Platinum Freight took it in July 2026, Just Customs took it in August 2026.
  • Across the 12 months ending September 2026, Just Customs’ share of searches among customs brokers in New Zealand moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 20 to 30.
  • Across the 12 months ending September 2026, Platinum Freight’s share of searches among customs brokers in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand customs brokers in September 2026?

1 change

  1. Estimated monthly branded searches for Just Customs in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Just Customs’ and Platinum Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Just Customs

1 branded search term

  • just customs

Platinum Freight

1 branded search term

  • platinum freight

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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