Jungheinrich vs Yale:Which is more popular?
In September 2026, Jungheinrich and Yale were level in searches among forklift brands in New Zealand, with an estimated 70 branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about forklift brands, Jungheinrich and Yale each appeared in two of the five answers. Yale was mentioned before Jungheinrich in two out of three answers that named either.
Who do people search for more?
Jungheinrich and Yale are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Yale, named ahead of Jungheinrich in 2 of 3 answers
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jungheinrich was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yale was listed before Jungheinrich in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jungheinrich or Yale more popular in search?
This chart shows how often people search Google for Jungheinrich and Yale by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jungheinrich, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
How has the Jungheinrich and Yale comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Yale took it in January 2026, Jungheinrich took it in March 2026, Yale took it in June 2026, Jungheinrich took it in August 2026.
- Across the 12 months ending September 2026, Jungheinrich’s share of searches among forklift brands in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 12 months ending September 2026, Yale’s share of searches among forklift brands in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand forklift brands in September 2026?
5 changes
In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
In September 2026, Jungheinrich lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
In September 2026, Yale lost share of searches among forklift brands in New Zealand, from 3.8% to 3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Jungheinrich’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jungheinrich
7 branded search terms
- jungheinrich electric forklift
- jungheinrich forklifts
- jungheinrich order picker
- jungheinrich reach truck
- jungheinrich stacker
- jungheinrich truck
- jungheinrich vna
Yale
1 branded search term
- yale forklift
Other head-to-heads among forklift brands
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