Jones Snowboards vs K2:Which is more popular?
In September 2026, K2 had more branded searches than Jones Snowboards among ski and snowboard brands in New Zealand. K2 had about 620 branded searches, while Jones Snowboards had 260. K2 made up 6.3% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and K2 in three. Jones Snowboards was mentioned before K2 in four out of five answers.
Who do people search for more?
K2, about 2 searches for every 1 for Jones Snowboards
Who does AI mention more?
Jones Snowboards, mentioned in 4 of 5 answers, K2 in 3
Who does AI recommend more?
Jones Snowboards, named ahead of K2 in 4 of 5 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. K2 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jones Snowboards was listed before K2 in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Völkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jones Snowboards or K2 more popular in search?
This chart shows how often people search Google for Jones Snowboards and K2 by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for K2, Jones Snowboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the Jones Snowboards and K2 comparison changed over the last 12 months?
3 findings
- K2 was ahead of Jones Snowboards in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jones Snowboards’ share of searches among ski and snowboard brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, K2’s share of searches among ski and snowboard brands in New Zealand moved from 6.1% to 6.3%, and its estimated monthly branded searches moved from 360 to 620.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, K2 lost share of searches among ski and snowboard brands in New Zealand, from 7.7% to 6.3%.
In September 2026, Jones Snowboards fell from 10th to 11th among ski and snowboard brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Jones Snowboards’ and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jones Snowboards
1 branded search term
- jones snowboards
K2
5 branded search terms
- k2 mindbender skis
- k2 ski
- k2 ski boots
- k2 snowboard
- ski k2 poacher
Other head-to-heads among ski and snowboard brands
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