Brandwave

Johnsonville Dental Centre vs Lumino The Dentists:Which is more popular?

In September 2026, Lumino The Dentists had more branded searches than Johnsonville Dental Centre among Wellington dental clinics in New Zealand. Lumino The Dentists had about 1,780 branded searches, while Johnsonville Dental Centre had 0. Lumino The Dentists made up 19.3% of all Wellington dental clinic searches we track, and Johnsonville Dental Centre accounted for 0%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, Johnsonville Dental Centre appeared in three of the four answers and Lumino The Dentists in none.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Lumino The Dentists, the only one of the two with measured searches

Lumino The Dentists 1.8K searchesJohnsonville Dental Centre 0 searches

Who does AI mention more?

Johnsonville Dental Centre, mentioned in 3 of 4 answers, Lumino The Dentists in 0

Johnsonville Dental Centre in 3 of 4Lumino The Dentists in 0 of 4

Who does AI recommend more?

Johnsonville Dental Centre, the only one of the two named

Johnsonville Dental Centre first in 3Lumino The Dentists never named

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Johnsonville Dental Centre was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lumino The Dentists did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Johnsonville Dental Centre or Lumino The Dentists more popular in search?

This chart shows how often people search Google for Johnsonville Dental Centre and Lumino The Dentists by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Johnsonville Dental Centre and Lumino The Dentists among Wellington dental clinics in New Zealand, by month

Share of searches by month for Lumino The Dentists, Johnsonville Dental Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Johnsonville Dental Centre and Lumino The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Lumino The Dentists gained share of searches among Wellington dental clinics in New Zealand, from 17.8% to 19.3%.

  2. Estimated monthly branded searches for Johnsonville Dental Centre in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Johnsonville Dental Centre’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Johnsonville Dental Centre

1 branded search term

  • johnsonville dental centre wellington

Lumino The Dentists

14 branded search terms

  • lumino
  • lumino broadway
  • lumino chartwell
  • lumino chch
  • lumino dental
  • lumino dentist chch
  • lumino dentist everglade
  • lumino five cross roads
  • lumino garden place
  • lumino pitt street
  • lumino symes de silva
  • lumino the terrace
  • lumino wanaka
  • lumino whangarei

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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