Jimmy's Pies vs Sheffield Pies:Which is more popular in New Zealand?
In October 2026, Sheffield Pies had more branded searches than Jimmy's Pies among pie brands in New Zealand. Sheffield Pies had about 1,300 branded searches, while Jimmy's Pies had 480. Sheffield Pies made up 13.9% of all pie brand searches we track, and Jimmy's Pies accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about pie brands, Jimmy's Pies appeared in one of the five answers and Sheffield Pies in none.
Who do people search for more?
Sheffield Pies, about 3 searches for every 1 for Jimmy's Pies
Who does AI mention more?
Jimmy's Pies, mentioned in 1 of 5 answers, Sheffield Pies in 0
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jimmy's Pies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sheffield Pies did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jimmy's Pies or Sheffield Pies more popular in search?
This chart shows how often people search Google for Jimmy's Pies and Sheffield Pies by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sheffield Pies, Jimmy's Pies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
How has branded search for Jimmy's Pies and Sheffield Pies changed in New Zealand over the last 12 months?
3 findings
- Sheffield Pies was ahead of Jimmy's Pies in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jimmy's Pies’ share of searches among pie brands in New Zealand moved from 2.9% to 5.1%, and its estimated monthly branded searches moved from 260 to 480.
- Across the 12 months ending October 2026, Sheffield Pies’ share of searches among pie brands in New Zealand moved from 11.2% to 13.9%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand pie brands in October 2026?
2 changes
In October 2026, Sheffield Pies gained share of searches among pie brands in New Zealand, from 9% to 13.9%.
In October 2026, Jimmy's Pies gained share of searches among pie brands in New Zealand, from 4.4% to 5.1%.
How are Jimmy's Pies’ and Sheffield Pies’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jimmy's Pies’ and Sheffield Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jimmy's Pies
2 branded search terms
- jimmys pies
- jimmys pies menu
Sheffield Pies
1 branded search term
- sheffield pies
Other head-to-heads among pie brands
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