Brandwave

JHS Pedals vs Strymon:Which is more popular?

In September 2026, JHS Pedals had more branded searches than Strymon among guitar pedal brands in New Zealand. JHS Pedals had about 70 branded searches, while Strymon had 50. JHS Pedals made up 5.3% of all guitar pedal brand searches we track, and Strymon accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Strymon appeared in all five answers and JHS Pedals in three. Strymon was mentioned before JHS Pedals in every answer.

Among guitar pedal brands in New Zealand in September 2026

Who do people search for more?

JHS Pedals, about 40% more searches than Strymon

JHS Pedals 70 searchesStrymon 50 searches

Who does AI mention more?

Strymon, mentioned in every answer we collected

Strymon in 5 of 5JHS Pedals in 3 of 5

Who does AI recommend more?

Strymon, named ahead of JHS Pedals in every answer

Strymon first in 5JHS Pedals never first

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Strymon appeared in all five answers. JHS Pedals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strymon was listed before JHS Pedals in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. TC Electronic4th
  5. MXR5th
  6. JHS Pedals6th
  7. Cunningham Amps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JHS Pedals or Strymon more popular in search?

This chart shows how often people search Google for JHS Pedals and Strymon by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.

JHS Pedals and Strymon among guitar pedal brands in New Zealand, by month

Share of searches by month for JHS Pedals, Strymon. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBossMXRTC ElectronicJHS PedalsStrymonCunningham Amps
Oct 202557.8%14.1%7%6.3%8.6%5.5%0.78%
Nov 202560.2%13%4.9%6.5%8.9%4.1%2.4%
Dec 202556.1%12.9%5.3%6.1%10.6%6.8%2.3%
Jan 202664.3%11.3%6.1%5.2%6.1%6.1%0.87%
Feb 202655%18.9%6.3%5.4%6.3%6.3%1.8%
Mar 202653.6%27.5%4.3%4.3%5.1%3.6%1.4%
Apr 202661.2%15.7%4.1%6.6%5.8%4.1%2.5%
May 202656.5%17.6%6.1%6.1%6.9%3.8%3.1%
Jun 202660.7%11.5%4.9%8.2%9%4.1%1.6%
Jul 202660.2%12.2%6.5%8.1%5.7%5.7%1.6%
Aug 202661.7%10%8.3%6.7%5.8%5.8%1.7%
Sep 202667.4%9.8%6.1%6.1%5.3%3.8%1.5%

How has the JHS Pedals and Strymon comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand guitar pedal brands in September 2026?

2 changes
  1. In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.

  2. In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JHS Pedals’ and Strymon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JHS Pedals

1 branded search term

  • jhs pedals

Strymon

1 branded search term

  • strymon

How the Brand Demand Index is measured

Other head-to-heads among guitar pedal brands

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