JHS Pedals vs Strymon:Which is more popular?
In September 2026, JHS Pedals had more branded searches than Strymon among guitar pedal brands in New Zealand. JHS Pedals had about 70 branded searches, while Strymon had 50. JHS Pedals made up 5.3% of all guitar pedal brand searches we track, and Strymon accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Strymon appeared in all five answers and JHS Pedals in three. Strymon was mentioned before JHS Pedals in every answer.
Who do people search for more?
JHS Pedals, about 40% more searches than Strymon
Who does AI mention more?
Strymon, mentioned in every answer we collected
Who does AI recommend more?
Strymon, named ahead of JHS Pedals in every answer
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Strymon appeared in all five answers. JHS Pedals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strymon was listed before JHS Pedals in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Boss1st
Strymon2nd
Electro-Harmonix3rd
TC Electronic4th
MXR5th
JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is JHS Pedals or Strymon more popular in search?
This chart shows how often people search Google for JHS Pedals and Strymon by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for JHS Pedals, Strymon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
How has the JHS Pedals and Strymon comparison changed over the last 12 months?
3 findings
- JHS Pedals was ahead of Strymon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand moved from 8.6% to 5.3%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
2 changes

In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.

In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JHS Pedals’ and Strymon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JHS Pedals
1 branded search term
- jhs pedals
Strymon
1 branded search term
- strymon
Other head-to-heads among guitar pedal brands

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