Brandwave

Jensen Waymouth Lawyers vs Le Pine & Co Taupo:Which is more popular?

In September 2026, Le Pine & Co Taupo had more branded searches than Jensen Waymouth Lawyers among taupo law firms in New Zealand. Le Pine & Co Taupo had about 50 branded searches, while Jensen Waymouth Lawyers had 20. Le Pine & Co Taupo made up 12.8% of all taupo law firm searches we track, and Jensen Waymouth Lawyers accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about taupo law firms, Le Pine & Co Taupo appeared in two of the three answers and Jensen Waymouth Lawyers in none.

Among taupo law firms in New Zealand in September 2026

Who do people search for more?

Le Pine & Co Taupo, about 3 searches for every 1 for Jensen Waymouth Lawyers

Le Pine & Co Taupo 50 searchesJensen Waymouth Lawyers 20 searches

Who does AI mention more?

Le Pine & Co Taupo, mentioned in 2 of 3 answers, Jensen Waymouth Lawyers in 0

Le Pine & Co Taupo in 2 of 3Jensen Waymouth Lawyers in 0 of 3

Who does AI recommend more?

Le Pine & Co Taupo, the only one of the two named

Le Pine & Co Taupo first in 2Jensen Waymouth Lawyers never named

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Top taupo law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Le Pine & Co Taupo was mentioned in two out of three: in two of the three ChatGPT answers. Jensen Waymouth Lawyers did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cargill Stent Clarke Law1st
  2. MMC Law2nd
  3. Holland Beckett3rd
  4. Lake Taupō Law4th
  5. Le Pine & Co Taupo5th
  6. Grantham Law–
  7. Jensen Waymouth Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about taupo law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jensen Waymouth Lawyers or Le Pine & Co Taupo more popular in search?

This chart shows how often people search Google for Jensen Waymouth Lawyers and Le Pine & Co Taupo by name. Each line represents a brand's share of searches for all seven taupo law firms we track, month by month, from searches in New Zealand.

Jensen Waymouth Lawyers and Le Pine & Co Taupo among taupo law firms in New Zealand, by month

Share of searches by month for Le Pine & Co Taupo, Jensen Waymouth Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthMMC LawGrantham LawLe Pine & Co TaupoHolland BeckettJensen Waymouth LawyersLake Taupō LawCargill Stent Clarke Law
Oct 202541.3%26.1%10.9%8.7%13%0%0%
Nov 202537%33.3%13%5.6%11.1%0%0%
Dec 202531%31%16.7%7.1%14.3%0%0%
Jan 202643.5%28.3%10.9%4.3%13%0%0%
Feb 202643.5%19.6%10.9%8.7%17.4%0%0%
Mar 202634%30%14%6%10%4%2%
Apr 202631.1%24.4%15.6%6.7%8.9%11.1%2.2%
May 202642.6%19.1%14.9%8.5%4.3%8.5%2.1%
Jun 202639.5%21.1%10.5%7.9%13.2%5.3%2.6%
Jul 202635.6%24.4%11.1%8.9%13.3%4.4%2.2%
Aug 202631.1%40%11.1%8.9%4.4%2.2%2.2%
Sep 202635.9%28.2%12.8%10.3%5.1%5.1%2.6%

How has the Jensen Waymouth Lawyers and Le Pine & Co Taupo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Le Pine & Co Taupo took it in November 2025, Jensen Waymouth Lawyers took it in January 2026, Le Pine & Co Taupo took it in March 2026, Jensen Waymouth Lawyers took it in June 2026, Le Pine & Co Taupo took it in August 2026.
  • Across the 12 months ending September 2026, Jensen Waymouth Lawyers’ share of searches among taupo law firms in New Zealand moved from 13% to 5.1%, and its estimated monthly branded searches moved from 60 to 20.
  • Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand moved from 10.9% to 12.8%, and its estimated monthly branded searches held steady at 50.

How did search popularity change for New Zealand taupo law firms in September 2026?

2 changes

  1. In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%.

  2. In September 2026, Jensen Waymouth Lawyers gained share of searches among taupo law firms in New Zealand, from 4.4% to 5.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jensen Waymouth Lawyers’ and Le Pine & Co Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jensen Waymouth Lawyers

2 branded search terms

  • jensen waymouth lawyers
  • jensen waymouth lawyers taupo

Le Pine & Co Taupo

1 branded search term

  • le pine & co taupo

How the Brand Demand Index is measured

Other head-to-heads among taupo law firms

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