Brandwave

James Group vs Savills:Which is more popular?

In September 2026, Savills had more branded searches than James Group among commercial real estate agencies in New Zealand. Savills had about 600 branded searches, while James Group had 260. Savills made up 9.2% of all commercial real estate agency searches we track, and James Group accounted for 4%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, James Group appeared in two of the five answers and Savills in one. James Group was mentioned before Savills in two out of three answers that named either.

Among commercial real estate agencies in New Zealand in September 2026

Who do people search for more?

Savills, about 2 searches for every 1 for James Group

Savills 600 searchesJames Group 260 searches

Who does AI mention more?

James Group, mentioned in 2 of 5 answers, Savills in 1

James Group in 2 of 5Savills in 1 of 5

Who does AI recommend more?

James Group, named ahead of Savills in 2 of 3 answers

James Group first in 2Savills first in 1

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, James Group was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Savills was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Group was listed before Savills in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. Bayleys2nd
  3. Colliers3rd
  4. JLL4th
  5. James Group5th
  6. Cushman & Wakefield6th
  7. NAI Harcourts7th
  8. Savills8th
  9. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is James Group or Savills more popular in search?

This chart shows how often people search Google for James Group and Savills by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.

James Group and Savills among commercial real estate agencies in New Zealand, by month

Share of searches by month for Savills, James Group. The figures are in the table below the chart.

View monthly share of searches table
MonthColliersCBREJLLSavillsBayleysJames GroupNAI HarcourtsKnight FrankCushman & Wakefield
Oct 202542.2%23%10.5%5.9%3.2%5.9%4.4%2.4%2.6%
Nov 202538.4%26.3%9.4%6.6%4.3%5.3%5.7%2.3%1.8%
Dec 202543.2%23.3%9.5%7.3%3.8%4.7%2.9%3.3%2%
Jan 202637.4%29%9.2%6.3%4%5%3.5%3.5%2.1%
Feb 202641.7%27%8.5%6%3.9%3.9%4.3%2.7%2.1%
Mar 202637.2%28.2%11.2%6.4%4.2%4.2%3.7%2.9%2.2%
Apr 202635.8%24.6%11.5%9.6%4.2%5.1%3.8%3.5%1.8%
May 202634.8%28.5%8.8%7.5%4.9%6%4.5%3.4%1.7%
Jun 202640.5%27.1%7.4%8.8%3.1%4.7%3.8%2.9%1.6%
Jul 202634.5%27.1%8.8%8.8%4.7%5.8%4.5%3.2%2.5%
Aug 202635.8%28.4%9.3%9.1%4%5%3.9%2.8%1.7%
Sep 202635.4%28.4%10.9%9.2%4%4%3.7%2.8%1.7%

How has the James Group and Savills comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial real estate agencies in September 2026?

2 changes

  1. In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%.

  2. Estimated monthly branded searches for Savills in New Zealand rose 53.8% over 12 measured months, from 390 to 600 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using James Group’s and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

James Group

1 branded search term

  • james group

Savills

2 branded search terms

  • savills
  • savills commercial property

How the Brand Demand Index is measured

Other head-to-heads among commercial real estate agencies

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