James & Wells vs Pipers:Which is more popular by branded search in New Zealand?

Name: James & Wells vs Pipers: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, James & Wells had more branded searches than Pipers among IP and patent law firms in New Zealand. James & Wells was estimated to have 330 branded searches compared to Pipers’ 40, and held a 26.6% Share of Search versus Pipers’ 3.2%.

Share of Search among IP and patent law firms in New Zealand in August 2026Which is more popular in search, James & Wells or Pipers?

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Which is more popular in search, James & Wells or Pipers?

Compare the patent and trade mark firms New Zealand businesses protect their brands with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

James & Wells and Pipers among IP and patent law firms in New Zealand, by month

Month	AJ Park	James & Wells	Henry Hughes	Pipers	Baldwins
Oct 2025	61.9%	31.7%	4.8%	0.79%	0.79%
Nov 2025	50%	44.9%	3.2%	1.3%	0.64%
Dec 2025	58.4%	34.8%	3.4%	2.2%	1.1%
Jan 2026	57.8%	33.3%	5.6%	2.2%	1.1%
Feb 2026	66.9%	26.3%	4.2%	1.7%	0.85%
Mar 2026	56.5%	33.3%	7.2%	1.4%	1.4%
Apr 2026	61.4%	29.1%	6.3%	1.6%	1.6%
May 2026	65%	26.7%	5%	2.5%	0.83%
Jun 2026	64.7%	26.9%	6.7%	0.84%	0.84%
Jul 2026	56.6%	35.4%	5.3%	1.8%	0.88%
Aug 2026	62.9%	26.6%	5.6%	3.2%	1.6%
Sep 2026	—	—	—	—	—

How has the James & Wells and Pipers comparison changed over the last 12 months?

3 findings

James & Wells was ahead of Pipers in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand moved from 31.7% to 26.6%, and its estimated monthly branded searches moved from 400 to 330.
Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 3.2%, and its estimated monthly branded searches moved from 10 to 40.

How did search popularity change for New Zealand IP and patent law firms in August 2026?

2 changes

In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.

How each brand is measured

Brandwave collects information about searches that people make online using James & Wells’ and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.