iT360 vs Lucidity:Which is more popular?
In September 2026, iT360 had more branded searches than Lucidity among IT managed service providers in New Zealand. iT360 had about 320 branded searches, while Lucidity had 20. iT360 made up 5% of all IT managed service provider searches we track, and Lucidity accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about IT managed service providers, iT360 appeared in three of the five answers and Lucidity in two. iT360 was mentioned before Lucidity in every answer.
Who do people search for more?
iT360, about 16 searches for every 1 for Lucidity
Who does AI mention more?
iT360, mentioned in 3 of 5 answers, Lucidity in 2
Who does AI recommend more?
iT360, named ahead of Lucidity in every answer
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Top IT managed service providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iT360 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lucidity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. iT360 was listed before Lucidity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Datacom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lucidity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Instillery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cyclone Computers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT managed service providers
5 answers
Asked ChatGPT
“Which IT managed service provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best IT managed service providers in New Zealand?”
Asked ChatGPT
“What's the best IT managed service provider in New Zealand for outsourced IT support?”
Searched Google, AI Overview
“managed service providers nz”
Searched Google, AI Overview
“best msps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is iT360 or Lucidity more popular in search?
This chart shows how often people search Google for iT360 and Lucidity by name. Each line represents a brand's share of searches for all eight IT managed service providers we track, month by month, from searches in New Zealand.
Share of searches by month for iT360, Lucidity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datacom | First Focus | The Instillery | Cyclone Computers | iT360 | Lucidity | CCL | Fujitsu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 0.51% | 12.3% | 6.7% | 4.5% | 0.34% | 0.17% | 0.17% |
| Nov 2025 | 74.7% | 0.51% | 10% | 10% | 3.6% | 0.34% | 0.51% | 0.34% |
| Dec 2025 | 74.9% | 0.41% | 12.2% | 8.1% | 3.5% | 0.41% | 0.21% | 0.21% |
| Jan 2026 | 72.8% | 0.81% | 11.9% | 9.7% | 3.4% | 0.4% | 0.4% | 0.6% |
| Feb 2026 | 75.4% | 2.4% | 12.3% | 5.5% | 3.6% | 0.34% | 0.17% | 0.34% |
| Mar 2026 | 76.4% | 2.8% | 12.4% | 4.5% | 3% | 0.28% | 0.28% | 0.28% |
| Apr 2026 | 79% | 2.2% | 8.6% | 4.7% | 4.7% | 0.36% | 0.36% | 0.18% |
| May 2026 | 69.8% | 8.7% | 11.4% | 4.1% | 5.1% | 0.32% | 0.32% | 0.32% |
| Jun 2026 | 72.4% | 7.2% | 11.8% | 4.3% | 3.4% | 0.16% | 0.33% | 0.33% |
| Jul 2026 | 74.9% | 4.1% | 10% | 4.4% | 5.4% | 0.34% | 0.34% | 0.51% |
| Aug 2026 | 70.9% | 7.4% | 11.6% | 5.1% | 4.2% | 0.32% | 0.16% | 0.32% |
| Sep 2026 | 69.3% | 10.7% | 9.3% | 5% | 5% | 0.31% | 0.16% | 0.16% |
How has the iT360 and Lucidity comparison changed over the last 12 months?
3 findings
- iT360 was ahead of Lucidity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iT360’s share of searches among IT managed service providers in New Zealand moved from 4.5% to 5%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending September 2026, Lucidity’s share of searches among IT managed service providers in New Zealand moved from 0.34% to 0.31%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand IT managed service providers in September 2026?
2 changes

In September 2026, iT360 gained share of searches among IT managed service providers in New Zealand, from 4.2% to 5%.

In September 2026, Lucidity rose from 7th to 6th among IT managed service providers in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using iT360’s and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among IT managed service providers

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