Brandwave

InvestNow vs Mercer KiwiSaver:Which is more popular?

In September 2026, InvestNow had more branded searches than Mercer KiwiSaver among KiwiSaver providers in New Zealand. InvestNow had about 18,100 branded searches, while Mercer KiwiSaver had 2,950. InvestNow made up 10.6% of all KiwiSaver provider searches we track, and Mercer KiwiSaver accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about KiwiSaver providers, InvestNow appeared in three of the five answers and Mercer KiwiSaver in none.

Among KiwiSaver providers in New Zealand in September 2026

Who do people search for more?

InvestNow, about 6 searches for every 1 for Mercer KiwiSaver

InvestNow 18.1K searchesMercer KiwiSaver 3K searches

Who does AI mention more?

InvestNow, mentioned in 3 of 5 answers, Mercer KiwiSaver in 0

InvestNow in 3 of 5Mercer KiwiSaver in 0 of 5

Who does AI recommend more?

InvestNow, the only one of the two named

InvestNow first in 3Mercer KiwiSaver never named

Follow InvestNow vs Mercer KiwiSaver and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top KiwiSaver providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, InvestNow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mercer KiwiSaver did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplicity1st
  2. Kernel2nd
  3. Milford3rd
  4. InvestNow4th
  5. ANZ5th
  6. ASB6th
  7. Fisher Funds7th
  8. Booster8th
  9. Generate KiwiSaver9th
  10. +3 more
  11. Mercer KiwiSaver–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simplicity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • InvestNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Generate KiwiSaver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher Funds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercer KiwiSaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about KiwiSaver providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InvestNow or Mercer KiwiSaver more popular in search?

This chart shows how often people search Google for InvestNow and Mercer KiwiSaver by name. Each line represents a brand's share of searches for all 15 KiwiSaver providers we track, month by month, from searches in New Zealand.

InvestNow and Mercer KiwiSaver among KiwiSaver providers in New Zealand, by month

Share of searches by month for InvestNow, Mercer KiwiSaver. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher FundsKernelMilfordGenerate KiwiSaverInvestNowSuperLifeSimplicityBoosterAMPASBMercer KiwiSaverANZWestpacBNZJuno KiwiSaver
Oct 202521.3%10.1%22.1%11%9.9%7%5%3.4%2.2%1.5%2%2.1%1%0.84%0.52%
Nov 202523.8%9.2%20%12%9%6.3%5.3%3.7%2.4%1.6%2.2%2%1.2%0.96%0.47%
Dec 202523.6%10.8%18.4%12%10.9%6.2%4.4%3.6%2.4%1.3%2.2%1.9%0.96%0.79%0.47%
Jan 202623.1%11.1%18.4%11.9%10.7%6.1%5.2%3.5%2.4%1.3%2.2%1.9%0.95%0.9%0.44%
Feb 202625.8%10.1%18.1%10.9%9.8%5.6%4.8%4.1%2.2%1.4%2.4%2.2%1.1%1%0.43%
Mar 202623.2%10.5%17.3%14.2%8.8%5.9%4.3%4.4%2.8%1.6%2.2%2.2%1.1%1.1%0.49%
Apr 202623.6%12%16.5%12.1%11.2%6.1%4.4%3.7%2.4%1.3%2.2%1.9%0.99%0.95%0.39%
May 202620.4%14.3%17.1%12.6%11.6%5.4%4.6%3.8%2.5%1.4%2.3%1.7%0.84%0.97%0.34%
Jun 202620.3%14.3%17.1%12.7%11.6%5.4%4.6%3.9%2.5%1.4%2.3%2%0.84%0.78%0.28%
Jul 202619.3%16.7%17.4%12.1%11%5.2%4.5%3.7%2.4%1.4%2.2%1.9%0.98%0.95%0.27%
Aug 202619.4%16.7%17.3%12%10.8%6%4.4%3.6%2.4%1.3%2.2%1.9%0.95%0.92%0.31%
Sep 202622.7%16%15%11.8%10.6%6%4.4%3.5%2.3%1.9%1.7%1.6%1.1%1.1%0.25%

How has the InvestNow and Mercer KiwiSaver comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand KiwiSaver providers in September 2026?

3 changes

  1. In September 2026, ASB overtook Mercer KiwiSaver and ANZ to rank 10th among KiwiSaver providers in New Zealand, with 1.9% of the searches.

  2. InvestNow’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 11.6% to 10.6% in September 2026.

  3. Mercer KiwiSaver’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using InvestNow’s and Mercer KiwiSaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InvestNow

1 branded search term

  • InvestNow

Mercer KiwiSaver

3 branded search terms

  • kiwisaver mercer
  • mercer kiwisaver
  • mercer kiwisaver scheme

How the Brand Demand Index is measured

Other head-to-heads among KiwiSaver providers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free