Inspire Photography vs Rachel Searson Photography:Which is more popular in New Zealand?
In October 2026, Inspire Photography had more branded searches than Rachel Searson Photography among school photography companies in New Zealand. Inspire Photography had about 170 branded searches, while Rachel Searson Photography had 20. Inspire Photography made up 3.3% of all school photography company searches we track, and Rachel Searson Photography accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about school photography companies, Inspire Photography appeared in three of the five answers and Rachel Searson Photography in two. Inspire Photography was mentioned before Rachel Searson Photography in three out of four answers.
Who do people search for more?
Inspire Photography, about 9 searches for every 1 for Rachel Searson Photography
Who does AI mention more?
Inspire Photography, mentioned in 3 of 5 answers, Rachel Searson Photography in 2
Who does AI recommend more?
Inspire Photography, named ahead of Rachel Searson Photography in 3 of 4 answers
Follow Inspire Photography vs Rachel Searson Photography and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top school photography companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Inspire Photography was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rachel Searson Photography was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Inspire Photography was listed before Rachel Searson Photography in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PhotoLife4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LC Scott3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Inspire Photography3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rachel Searson Photography2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about school photography companies
5 answers
Asked ChatGPT
“Which school photography company should I hire in New Zealand?”
Asked ChatGPT
“What are the best school photography companies in New Zealand?”
Asked ChatGPT
“What's the best school photography company in New Zealand for a school photo day?”
Searched Google, AI Overview
“school photography companies nz”
Searched Google, AI Overview
“best school photography company”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Inspire Photography or Rachel Searson Photography more popular in search?
This chart shows how often people search Google for Inspire Photography and Rachel Searson Photography by name. Each line represents a brand's share of searches for all four school photography companies we track, month by month, from searches in New Zealand.
Share of searches by month for Inspire Photography, Rachel Searson Photography. The figures are in the table below the chart.
View monthly share of searches table
| Month | PhotoLife | LC Scott | Inspire Photography | Rachel Searson Photography |
|---|---|---|---|---|
| Nov 2025 | 88.2% | 6.1% | 5.2% | 0.48% |
| Dec 2025 | 90.7% | 4.3% | 4.3% | 0.62% |
| Jan 2026 | 82% | 6.8% | 10.6% | 0.62% |
| Feb 2026 | 64.3% | 31.7% | 3.7% | 0.26% |
| Mar 2026 | 80.1% | 17.6% | 2.1% | 0.15% |
| Apr 2026 | 88.6% | 7.6% | 3.4% | 0.4% |
| May 2026 | 86.1% | 10.1% | 3.3% | 0.47% |
| Jun 2026 | 88.7% | 7.6% | 3.4% | 0.32% |
| Jul 2026 | 90.1% | 6.2% | 3.4% | 0.25% |
| Aug 2026 | 86.9% | 10% | 2.6% | 0.48% |
| Sep 2026 | 90% | 6.8% | 2.8% | 0.4% |
| Oct 2026 | 88% | 8.3% | 3.3% | 0.39% |
How has branded search for Inspire Photography and Rachel Searson Photography changed in New Zealand over the last 12 months?
3 findings
- Inspire Photography was ahead of Rachel Searson Photography in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Inspire Photography’s share of searches among school photography companies in New Zealand moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 12 months ending October 2026, Rachel Searson Photography’s share of searches among school photography companies in New Zealand moved from 0.48% to 0.39%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand school photography companies in October 2026?
2 changes
In October 2026, Inspire Photography gained share of searches among school photography companies in New Zealand, from 2.8% to 3.3%.
Estimated monthly branded searches for Rachel Searson Photography in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Inspire Photography’s and Rachel Searson Photography’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Inspire Photography’s and Rachel Searson Photography’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inspire Photography
1 branded search term
- inspire photography
Rachel Searson Photography
1 branded search term
- rachel searson photography
Other head-to-heads among school photography companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.