How popular isPhotoLife?
In October 2026, people searched for PhotoLife by name about 4,470 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 88% of all New Zealand school photography company searches, placing PhotoLife first out of four companies. When we asked both ChatGPT and Google AI Overviews about school photography companies, PhotoLife appeared in four of the five answers and was the most recommended of the four.
PhotoLife is the most searched of 4 competitors and the most recommended in the AI answers we collected.
PhotoLifeShare of searches 88%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LC ScottShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Inspire PhotographyShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Rachel Searson PhotographyShare of searches 0.39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top school photography companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PhotoLife was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PhotoLife is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PhotoLife4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LC Scott3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Inspire Photography3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rachel Searson Photography2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about school photography companies
5 answers
Asked ChatGPT
“Which school photography company should I hire in New Zealand?”
Asked ChatGPT
“What are the best school photography companies in New Zealand?”
Asked ChatGPT
“What's the best school photography company in New Zealand for a school photo day?”
Searched Google, AI Overview
“school photography companies nz”
Searched Google, AI Overview
“best school photography company”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for PhotoLife compared with other New Zealand school photography companies?
Share of searches by month for PhotoLife, LC Scott, Inspire Photography. The figures are in the table below the chart.
View monthly share of searches table
| Month | PhotoLife | LC Scott | Inspire Photography | Rachel Searson Photography |
|---|---|---|---|---|
| Nov 2025 | 88.2% | 6.1% | 5.2% | 0.48% |
| Dec 2025 | 90.7% | 4.3% | 4.3% | 0.62% |
| Jan 2026 | 82% | 6.8% | 10.6% | 0.62% |
| Feb 2026 | 64.3% | 31.7% | 3.7% | 0.26% |
| Mar 2026 | 80.1% | 17.6% | 2.1% | 0.15% |
| Apr 2026 | 88.6% | 7.6% | 3.4% | 0.4% |
| May 2026 | 86.1% | 10.1% | 3.3% | 0.47% |
| Jun 2026 | 88.7% | 7.6% | 3.4% | 0.32% |
| Jul 2026 | 90.1% | 6.2% | 3.4% | 0.25% |
| Aug 2026 | 86.9% | 10% | 2.6% | 0.48% |
| Sep 2026 | 90% | 6.8% | 2.8% | 0.4% |
| Oct 2026 | 88% | 8.3% | 3.3% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88% | 4.5K | -0.22% | -2 points | |
| 2, held 2nd | 8.3% | 420 | +23.5% | +1.4 points | |
| 3, held 3rd | 3.3% | 170 | +21.4% | +0.5 points | |
| 4, held 4th | 0.39% | 20 | 0% | 0 points |
88%
Held 1st. 4.5K estimated branded searches, -0.22% vs prior month. Share -2 points.
2.
LC Scott8.3%
Held 2nd. 420 estimated branded searches, +23.5% vs prior month. Share +1.4 points.
3.3%
Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +0.5 points.
0.39%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between PhotoLife and its closest rivals
Every comparison with PhotoLife
3 comparisons
How has branded search demand for PhotoLife changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for PhotoLife in New Zealand fell from 5.5K to 4.5K.
- Across the 12 months ending October 2026, PhotoLife’s share of searches among school photography companies in New Zealand peaked at 90.7% in December 2025 and was lowest at 64.3% in February 2026.
How did search popularity change for New Zealand school photography companies in October 2026?
4 changes
In October 2026, LC Scott gained share of searches among school photography companies in New Zealand, from 6.8% to 8.3%.
In October 2026, Inspire Photography gained share of searches among school photography companies in New Zealand, from 2.8% to 3.3%.
In October 2026, PhotoLife lost share of searches among school photography companies in New Zealand, from 90% to 88%.
Estimated monthly branded searches for Rachel Searson Photography in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are PhotoLife’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PhotoLife’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- photo life
- photolife
- photolife class photos
- photolife photos
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Is PhotoLife your brand?
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