Brandwave

How popular isInspire Photography?

In October 2026, people searched for Inspire Photography by name about 170 times in New Zealand, a 46.9% decrease from the previous year. These searches made up 3.3% of all New Zealand school photography company searches, placing Inspire Photography third out of four companies. When we asked both ChatGPT and Google AI Overviews about school photography companies, Inspire Photography appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in October 2026

Inspire Photography is the third most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. PhotoLifeShare of searches 88%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LC ScottShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Inspire PhotographyShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Rachel Searson PhotographyShare of searches 0.39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top school photography companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inspire Photography was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Inspire Photography is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PhotoLife1st
  2. LC Scott2nd
  3. Inspire Photography3rd
  4. Rachel Searson Photography4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PhotoLife4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LC Scott3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inspire Photography3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rachel Searson Photography2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about school photography companies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Inspire Photography compared with other New Zealand school photography companies?

Inspire Photography against school photography companies in New Zealand, by month

Share of searches by month for PhotoLife, LC Scott, Inspire Photography. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotoLifeLC ScottInspire PhotographyRachel Searson Photography
Nov 202588.2%6.1%5.2%0.48%
Dec 202590.7%4.3%4.3%0.62%
Jan 202682%6.8%10.6%0.62%
Feb 202664.3%31.7%3.7%0.26%
Mar 202680.1%17.6%2.1%0.15%
Apr 202688.6%7.6%3.4%0.4%
May 202686.1%10.1%3.3%0.47%
Jun 202688.7%7.6%3.4%0.32%
Jul 202690.1%6.2%3.4%0.25%
Aug 202686.9%10%2.6%0.48%
Sep 202690%6.8%2.8%0.4%
Oct 202688%8.3%3.3%0.39%

  1. 1.PhotoLife

    88%

    Held 1st. 4.5K estimated branded searches, -0.22% vs prior month. Share -2 points.

  2. 2.LC Scott

    8.3%

    Held 2nd. 420 estimated branded searches, +23.5% vs prior month. Share +1.4 points.

  3. 3.Inspire Photography

    3.3%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +0.5 points.

  4. 4.Rachel Searson Photography

    0.39%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Inspire Photography and its closest rivals

Every comparison with Inspire Photography

3 comparisons

How has branded search demand for Inspire Photography changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Inspire Photography in New Zealand fell from 320 to 170.
  • Across the 12 months ending October 2026, Inspire Photography’s share of searches among school photography companies in New Zealand decreased from 5.2% to 3.3%.
  • Across the 12 months ending October 2026, Inspire Photography’s share of searches among school photography companies in New Zealand peaked at 10.6% in January 2026 and was lowest at 2.1% in March 2026.

How did search popularity change for New Zealand school photography companies in October 2026?

4 changes

  1. In October 2026, LC Scott gained share of searches among school photography companies in New Zealand, from 6.8% to 8.3%.

  2. In October 2026, Inspire Photography gained share of searches among school photography companies in New Zealand, from 2.8% to 3.3%.

  3. In October 2026, PhotoLife lost share of searches among school photography companies in New Zealand, from 90% to 88%.

  4. Estimated monthly branded searches for Rachel Searson Photography in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Inspire Photography’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Inspire Photography’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • inspire photography

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How the Brand Demand Index is measured

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