Inspire Photography vs LC Scott:Which is more popular in New Zealand?
In October 2026, LC Scott had more branded searches than Inspire Photography among school photography companies in New Zealand. LC Scott had about 420 branded searches, while Inspire Photography had 170. LC Scott made up 8.3% of all school photography company searches we track, and Inspire Photography accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about school photography companies, Inspire Photography and LC Scott each appeared in three of the five answers. LC Scott was mentioned before Inspire Photography in three out of four answers.
Who do people search for more?
LC Scott, about 2 searches for every 1 for Inspire Photography
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
LC Scott, named ahead of Inspire Photography in 3 of 4 answers
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Top school photography companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Inspire Photography was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LC Scott was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LC Scott was listed before Inspire Photography in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PhotoLife4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LC Scott3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inspire Photography3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rachel Searson Photography2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about school photography companies
5 answers
Asked ChatGPT
“Which school photography company should I hire in New Zealand?”
Asked ChatGPT
“What are the best school photography companies in New Zealand?”
Asked ChatGPT
“What's the best school photography company in New Zealand for a school photo day?”
Searched Google, AI Overview
“school photography companies nz”
Searched Google, AI Overview
“best school photography company”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Inspire Photography or LC Scott more popular in search?
This chart shows how often people search Google for Inspire Photography and LC Scott by name. Each line represents a brand's share of searches for all four school photography companies we track, month by month, from searches in New Zealand.
Share of searches by month for LC Scott, Inspire Photography. The figures are in the table below the chart.
View monthly share of searches table
| Month | PhotoLife | LC Scott | Inspire Photography | Rachel Searson Photography |
|---|---|---|---|---|
| Nov 2025 | 88.2% | 6.1% | 5.2% | 0.48% |
| Dec 2025 | 90.7% | 4.3% | 4.3% | 0.62% |
| Jan 2026 | 82% | 6.8% | 10.6% | 0.62% |
| Feb 2026 | 64.3% | 31.7% | 3.7% | 0.26% |
| Mar 2026 | 80.1% | 17.6% | 2.1% | 0.15% |
| Apr 2026 | 88.6% | 7.6% | 3.4% | 0.4% |
| May 2026 | 86.1% | 10.1% | 3.3% | 0.47% |
| Jun 2026 | 88.7% | 7.6% | 3.4% | 0.32% |
| Jul 2026 | 90.1% | 6.2% | 3.4% | 0.25% |
| Aug 2026 | 86.9% | 10% | 2.6% | 0.48% |
| Sep 2026 | 90% | 6.8% | 2.8% | 0.4% |
| Oct 2026 | 88% | 8.3% | 3.3% | 0.39% |
How has branded search for Inspire Photography and LC Scott changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Inspire Photography took it in January 2026, LC Scott took it in February 2026.
- Across the 12 months ending October 2026, Inspire Photography’s share of searches among school photography companies in New Zealand moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 12 months ending October 2026, LC Scott’s share of searches among school photography companies in New Zealand moved from 6.1% to 8.3%, and its estimated monthly branded searches moved from 380 to 420.
How did search popularity change for New Zealand school photography companies in October 2026?
2 changes
In October 2026, LC Scott gained share of searches among school photography companies in New Zealand, from 6.8% to 8.3%.
In October 2026, Inspire Photography gained share of searches among school photography companies in New Zealand, from 2.8% to 3.3%.
How are Inspire Photography’s and LC Scott’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Inspire Photography’s and LC Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inspire Photography
1 branded search term
- inspire photography
LC Scott
3 branded search terms
- l c scott
- lc scott
- lcscott
Other head-to-heads among school photography companies
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