Brandwave

inGOLF vs The Clubroom:Which is more popular?

In September 2026, The Clubroom had more branded searches than inGOLF among golf stores in New Zealand. The Clubroom had about 4,570 branded searches, while inGOLF had 260. The Clubroom made up 12.8% of all golf store searches we track, and inGOLF accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about golf stores, The Clubroom appeared in all three answers and inGOLF in none.

Among golf stores in New Zealand in September 2026

Who do people search for more?

The Clubroom, about 18 searches for every 1 for inGOLF

The Clubroom 4.6K searchesinGOLF 260 searches

Who does AI mention more?

The Clubroom, mentioned in every answer we collected

The Clubroom in 3 of 3inGOLF in 0 of 3

Who does AI recommend more?

The Clubroom, the only one of the two named

The Clubroom first in 3inGOLF never named

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Top golf stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Clubroom appeared in all three answers. inGOLF did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Golf Warehouse1st
  2. The Clubroom2nd
  3. Golf HQ3rd
  4. Golf360–
  5. inGOLF–
  6. The Golf Shop–
  7. Total Golf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Golf Warehouse3 of 3Named in 3 of 3 ChatGPT answers
  • The Clubroom3 of 3Named in 3 of 3 ChatGPT answers
  • Golf HQ3 of 3Named in 3 of 3 ChatGPT answers
  • Golf3600 of 3Named in 0 of 3 ChatGPT answers
  • inGOLF0 of 3Named in 0 of 3 ChatGPT answers
  • The Golf Shop0 of 3Named in 0 of 3 ChatGPT answers
  • Total Golf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf stores

3 answers

  • Asked ChatGPT

    “Which golf store should I shop at in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What are the best golf stores in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What's the best golf store in New Zealand for new golf clubs?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Searched Google, AI Overview

    “golf stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “golf shop nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is inGOLF or The Clubroom more popular in search?

This chart shows how often people search Google for inGOLF and The Clubroom by name. Each line represents a brand's share of searches for all seven golf stores we track, month by month, from searches in New Zealand.

inGOLF and The Clubroom among golf stores in New Zealand, by month

Share of searches by month for The Clubroom, inGOLF. The figures are in the table below the chart.

View monthly share of searches table
MonthGolf WarehouseThe ClubroomGolf360Golf HQinGOLFThe Golf ShopTotal Golf
Oct 202569%9.1%13%7%0.94%0.53%0.34%
Nov 202572.2%9.6%9.2%7.5%0.81%0.46%0.29%
Dec 202570.3%11.3%10.8%5.9%0.96%0.54%0.23%
Jan 202665.2%10.8%15.1%6.6%1.3%0.62%0.32%
Feb 202665.9%13%12.4%6.8%1.1%0.51%0.39%
Mar 202669.1%11.3%10.6%7%1.2%0.44%0.34%
Apr 202667.8%11%12.8%6.9%0.92%0.43%0.26%
May 202669.3%11.2%10.7%7.1%0.95%0.44%0.27%
Jun 202666.6%13%10.2%8.3%1.1%0.43%0.31%
Jul 202667.9%13.3%10.4%7%0.75%0.44%0.26%
Aug 202666.8%13.1%10.3%8.3%0.74%0.43%0.32%
Sep 202665.2%12.8%12.4%8.2%0.73%0.42%0.25%

How has the inGOLF and The Clubroom comparison changed over the last 12 months?

3 findings
  • The Clubroom was ahead of inGOLF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, inGOLF’s share of searches among golf stores in New Zealand moved from 0.94% to 0.73%, and its estimated monthly branded searches moved from 390 to 260.
  • Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand moved from 9.1% to 12.8%, and its estimated monthly branded searches moved from 3.8K to 4.6K.

How did search popularity change for New Zealand golf stores in September 2026?

2 changes

  1. Estimated monthly branded searches for The Clubroom in New Zealand rose 21.2% over 12 measured months, from 3.8K to 4.6K in September 2026.

  2. Estimated monthly branded searches for inGOLF in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using inGOLF’s and The Clubroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

inGOLF

1 branded search term

  • ingolf

The Clubroom

2 branded search terms

  • the clubroom
  • the clubroom golf

How the Brand Demand Index is measured

Other head-to-heads among golf stores

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