Brandwave

Golf Warehouse vs The Clubroom:Which is more popular?

In September 2026, Golf Warehouse had more branded searches than The Clubroom among golf stores in New Zealand. Golf Warehouse had about 23,200 branded searches, while The Clubroom had 4,570. Golf Warehouse made up 65.2% of all golf store searches we track, and The Clubroom accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about golf stores, both Golf Warehouse and The Clubroom appeared in all three answers. Golf Warehouse was mentioned before The Clubroom in every answer.

Among golf stores in New Zealand in September 2026

Who do people search for more?

Golf Warehouse, about 5 searches for every 1 for The Clubroom

Golf Warehouse 23.2K searchesThe Clubroom 4.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Golf Warehouse in 3 of 3The Clubroom in 3 of 3

Who does AI recommend more?

Golf Warehouse, named ahead of The Clubroom in every answer

Golf Warehouse first in 3The Clubroom never first

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Top golf stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Golf Warehouse and The Clubroom showed up in all three answers. Golf Warehouse was listed before The Clubroom in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Golf Warehouse1st
  2. The Clubroom2nd
  3. Golf HQ3rd
  4. Golf360–
  5. inGOLF–
  6. The Golf Shop–
  7. Total Golf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Golf Warehouse3 of 3Named in 3 of 3 ChatGPT answers
  • The Clubroom3 of 3Named in 3 of 3 ChatGPT answers
  • Golf HQ3 of 3Named in 3 of 3 ChatGPT answers
  • Golf3600 of 3Named in 0 of 3 ChatGPT answers
  • inGOLF0 of 3Named in 0 of 3 ChatGPT answers
  • The Golf Shop0 of 3Named in 0 of 3 ChatGPT answers
  • Total Golf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf stores

3 answers

  • Asked ChatGPT

    “Which golf store should I shop at in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What are the best golf stores in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What's the best golf store in New Zealand for new golf clubs?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Searched Google, AI Overview

    “golf stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “golf shop nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Golf Warehouse or The Clubroom more popular in search?

This chart shows how often people search Google for Golf Warehouse and The Clubroom by name. Each line represents a brand's share of searches for all seven golf stores we track, month by month, from searches in New Zealand.

Golf Warehouse and The Clubroom among golf stores in New Zealand, by month

Share of searches by month for Golf Warehouse, The Clubroom. The figures are in the table below the chart.

View monthly share of searches table
MonthGolf WarehouseThe ClubroomGolf360Golf HQinGOLFThe Golf ShopTotal Golf
Oct 202569%9.1%13%7%0.94%0.53%0.34%
Nov 202572.2%9.6%9.2%7.5%0.81%0.46%0.29%
Dec 202570.3%11.3%10.8%5.9%0.96%0.54%0.23%
Jan 202665.2%10.8%15.1%6.6%1.3%0.62%0.32%
Feb 202665.9%13%12.4%6.8%1.1%0.51%0.39%
Mar 202669.1%11.3%10.6%7%1.2%0.44%0.34%
Apr 202667.8%11%12.8%6.9%0.92%0.43%0.26%
May 202669.3%11.2%10.7%7.1%0.95%0.44%0.27%
Jun 202666.6%13%10.2%8.3%1.1%0.43%0.31%
Jul 202667.9%13.3%10.4%7%0.75%0.44%0.26%
Aug 202666.8%13.1%10.3%8.3%0.74%0.43%0.32%
Sep 202665.2%12.8%12.4%8.2%0.73%0.42%0.25%

How has the Golf Warehouse and The Clubroom comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand golf stores in September 2026?

2 changes

  1. In September 2026, Golf Warehouse lost share of searches among golf stores in New Zealand, from 66.8% to 65.2%.

  2. Estimated monthly branded searches for The Clubroom in New Zealand rose 21.2% over 12 measured months, from 3.8K to 4.6K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Golf Warehouse’s and The Clubroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Golf Warehouse

9 branded search terms

  • disc golf warehouse
  • golf warehouse
  • golf warehouse balls
  • golf warehouse newton
  • golf warehouse sale
  • golf warehouse shoes
  • golf warehouse voucher
  • golfwarehouse
  • the golf warehouse

The Clubroom

2 branded search terms

  • the clubroom
  • the clubroom golf

How the Brand Demand Index is measured

Other head-to-heads among golf stores

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