Brandwave

How popular isThe Clubroom?

In September 2026, people searched for The Clubroom by name about 4,570 times in New Zealand, a 21.2% increase from the previous year. These searches made up 12.8% of all New Zealand golf store searches, placing The Clubroom second out of seven stores. When we asked both ChatGPT and Google AI Overviews about golf stores, The Clubroom appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

The Clubroom is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. Golf WarehouseShare of searches 65.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. The ClubroomShare of searches 12.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Golf360Share of searches 12.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Golf HQShare of searches 8.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. inGOLFShare of searches 0.73%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top golf stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Clubroom appeared in all three answers. The Clubroom is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Golf Warehouse1st
  2. The Clubroom2nd
  3. Golf HQ3rd
  4. Golf360–
  5. inGOLF–
  6. The Golf Shop–
  7. Total Golf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Golf Warehouse3 of 3Named in 3 of 3 ChatGPT answers
  • The Clubroom3 of 3Named in 3 of 3 ChatGPT answers
  • Golf HQ3 of 3Named in 3 of 3 ChatGPT answers
  • Golf3600 of 3Named in 0 of 3 ChatGPT answers
  • inGOLF0 of 3Named in 0 of 3 ChatGPT answers
  • The Golf Shop0 of 3Named in 0 of 3 ChatGPT answers
  • Total Golf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf stores

3 answers

  • Asked ChatGPT

    “Which golf store should I shop at in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What are the best golf stores in New Zealand?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Asked ChatGPT

    “What's the best golf store in New Zealand for new golf clubs?”

    1. 1Golf Warehouse
    2. 2The Clubroom
    3. 3Golf HQ

  • Searched Google, AI Overview

    “golf stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “golf shop nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf stores compete with The Clubroom?

The Clubroom against golf stores in New Zealand, by month

Share of searches by month for Golf Warehouse, The Clubroom, Golf360, Golf HQ. The figures are in the table below the chart.

View monthly share of searches table
MonthGolf WarehouseThe ClubroomGolf360Golf HQinGOLFThe Golf ShopTotal Golf
Oct 202569%9.1%13%7%0.94%0.53%0.34%
Nov 202572.2%9.6%9.2%7.5%0.81%0.46%0.29%
Dec 202570.3%11.3%10.8%5.9%0.96%0.54%0.23%
Jan 202665.2%10.8%15.1%6.6%1.3%0.62%0.32%
Feb 202665.9%13%12.4%6.8%1.1%0.51%0.39%
Mar 202669.1%11.3%10.6%7%1.2%0.44%0.34%
Apr 202667.8%11%12.8%6.9%0.92%0.43%0.26%
May 202669.3%11.2%10.7%7.1%0.95%0.44%0.27%
Jun 202666.6%13%10.2%8.3%1.1%0.43%0.31%
Jul 202667.9%13.3%10.4%7%0.75%0.44%0.26%
Aug 202666.8%13.1%10.3%8.3%0.74%0.43%0.32%
Sep 202665.2%12.8%12.4%8.2%0.73%0.42%0.25%

  1. 1.Golf Warehouse

    65.2%

    Held 1st. 23.2K estimated branded searches, -0.51% vs prior month. Share -1.6 points.

  2. 2.The Clubroom

    12.8%

    Held 2nd. 4.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Golf360

    12.4%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  4. 4.Golf HQ

    8.2%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.inGOLF

    0.73%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The Golf Shop

    0.42%

    Held 6th. 150 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Total Golf

    0.25%

    Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between The Clubroom and its closest rivals

Every comparison with The Clubroom

6 comparisons

How has branded search demand for The Clubroom changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Clubroom in New Zealand rose from 3.8K to 4.6K.
  • Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand increased from 9.1% to 12.8%.
  • Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand peaked at 13.3% in July 2026 and was lowest at 9.1% in October 2025.
  • Across the 12 months ending September 2026, The Clubroom rose from 3rd to 2nd among golf stores in New Zealand.

How did search popularity change for New Zealand golf stores in September 2026?

6 changes

  1. In September 2026, Golf360 gained share of searches among golf stores in New Zealand, from 10.3% to 12.4%.

  2. In September 2026, Golf Warehouse lost share of searches among golf stores in New Zealand, from 66.8% to 65.2%.

  3. Estimated monthly branded searches for The Clubroom in New Zealand rose 21.2% over 12 measured months, from 3.8K to 4.6K in September 2026.

  4. Estimated monthly branded searches for Total Golf in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

  5. Estimated monthly branded searches for inGOLF in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for The Golf Shop in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026.

How are The Clubroom’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Clubroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the clubroom
  • the clubroom golf

Do you work for The Clubroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

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