Informa TechTarget vs Intentsify:Which is more popular?
In September 2026, Informa TechTarget and Intentsify were level in searches among B2B intent data platforms in New Zealand, with an estimated 10 branded searches each, at 0.86% of the total each. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, neither Informa TechTarget nor Intentsify appeared in any of the five answers.
Who do people search for more?
Informa TechTarget and Intentsify are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top B2B intent data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Informa TechTarget nor Intentsify showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bombora1st
6sense2nd
Demandbase3rd
G24th
ZoomInfo5th
Informa TechTarget–
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B intent data platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B intent data platform in New Zealand for prioritising accounts?”
Searched Google, AI Overview
“intent data software”
Searched Google, AI Overview
“buyer intent data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Informa TechTarget or Intentsify more popular in search?
This chart shows how often people search Google for Informa TechTarget and Intentsify by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Informa TechTarget, Intentsify. The figures are in the table below the chart.
View monthly share of searches table
| Month | 6sense | ZoomInfo | Demandbase | Bombora | Informa TechTarget | Intentsify | G2 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 50% | 1% | 7.3% | 0% | 1% | 0% |
| Nov 2025 | 44.3% | 44.3% | 2.3% | 8% | 1.1% | 0% | 0% |
| Dec 2025 | 43.2% | 43.2% | 2.7% | 6.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.4% | 51.6% | 3.2% | 9.7% | 1.1% | 0% | 0% |
| Feb 2026 | 34.2% | 51.3% | 2.6% | 11.8% | 0% | 0% | 0% |
| Mar 2026 | 33.7% | 50.5% | 3.2% | 9.5% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 39% | 48% | 3% | 7% | 1% | 1% | 1% |
| May 2026 | 36% | 53.9% | 2.2% | 5.6% | 1.1% | 1.1% | 0% |
| Jun 2026 | 39% | 47.6% | 2.4% | 8.5% | 1.2% | 1.2% | 0% |
| Jul 2026 | 62.4% | 27.7% | 1.4% | 6.4% | 0.71% | 0.71% | 0.71% |
| Aug 2026 | 44.3% | 44.3% | 1.1% | 8% | 1.1% | 1.1% | 0% |
| Sep 2026 | 41.4% | 41.4% | 9.5% | 6% | 0.86% | 0.86% | 0% |
How has the Informa TechTarget and Intentsify comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Informa TechTarget took it in November 2025.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand moved from 0% to 0.86%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, Intentsify’s share of searches among B2B intent data platforms in New Zealand moved from 1% to 0.86%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand B2B intent data platforms in September 2026?
0 changes
Neither Informa TechTarget nor Intentsify moved beyond provider rounding among B2B intent data platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Informa TechTarget’s and Intentsify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Informa TechTarget
1 branded search term
- informa techtarget
Intentsify
1 branded search term
- intentsify
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