Brandwave

Industrial Athletic vs LifeSpan:Which is more popular?

In September 2026, Industrial Athletic had more branded searches than LifeSpan among home fitness equipment brands in New Zealand. Industrial Athletic had about 720 branded searches, while LifeSpan had 140. Industrial Athletic made up 7.9% of all home fitness equipment brand searches we track, and LifeSpan accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Industrial Athletic appeared in four of the five answers and LifeSpan in one. Industrial Athletic was mentioned before LifeSpan in three out of four answers.

Among home fitness equipment brands in New Zealand in September 2026

Who do people search for more?

Industrial Athletic, about 5 searches for every 1 for LifeSpan

Industrial Athletic 720 searchesLifeSpan 140 searches

Who does AI mention more?

Industrial Athletic, mentioned in 4 of 5 answers, LifeSpan in 1

Industrial Athletic in 4 of 5LifeSpan in 1 of 5

Who does AI recommend more?

Industrial Athletic, named ahead of LifeSpan in 3 of 4 answers

Industrial Athletic first in 3LifeSpan first in 1

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Industrial Athletic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LifeSpan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Industrial Athletic was listed before LifeSpan in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Industrial Athletic1st
  2. Concept22nd
  3. Elite Fitness3rd
  4. LifeSpan4th
  5. NordicTrack5th
  6. Peloton–
  7. Technogym–
  8. Rogue Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Industrial Athletic or LifeSpan more popular in search?

This chart shows how often people search Google for Industrial Athletic and LifeSpan by name. Each line represents a brand's share of searches for all eight home fitness equipment brands we track, month by month, from searches in New Zealand.

Industrial Athletic and LifeSpan among home fitness equipment brands in New Zealand, by month

Share of searches by month for Industrial Athletic, LifeSpan. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonConcept2TechnogymIndustrial AthleticNordicTrackRogue FitnessLifeSpan
Oct 202542.6%22.1%11.4%9.9%7%5.2%1.5%0.29%
Nov 202544.6%17.6%12.9%10.3%8.9%4.1%1.3%0.3%
Dec 202541.8%15.7%16%10.1%8.4%6.5%1.2%0.35%
Jan 202640%18.7%14.5%9.5%8%7.9%1.2%0.27%
Feb 202638.3%19.4%14.6%10.6%6.3%8.6%1.8%0.43%
Mar 202636.4%17.8%14%10.4%7.3%11%2.6%0.51%
Apr 202639.1%19.4%12%11.1%6.4%9.3%2.4%0.36%
May 202638.8%18.4%12.1%11.9%6.3%8.4%3.7%0.35%
Jun 202637.9%15.5%15.5%9.6%7.6%8%5.6%0.26%
Jul 202638.6%15.9%15.8%10.6%6.3%7.6%4.8%0.35%
Aug 202640.5%16%16.4%12.5%6.6%6%1.7%0.28%
Sep 202639.3%17.3%14.5%13.4%7.9%4.3%1.9%1.5%

How has the Industrial Athletic and LifeSpan comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home fitness equipment brands in September 2026?

2 changes

  1. In September 2026, LifeSpan gained share of searches among home fitness equipment brands in New Zealand, from 0.28% to 1.5%.

  2. In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Industrial Athletic’s and LifeSpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Industrial Athletic

1 branded search term

  • industrial athletic

LifeSpan

6 branded search terms

  • lifespan fitness
  • lifespan fitness rower
  • lifespan fitness treadmill
  • lifespan treadmill
  • lifespanfitness
  • lifespanfitness treadmill

How the Brand Demand Index is measured

Other head-to-heads among home fitness equipment brands

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