Improvado vs Windsor.ai:Which is more popular?
In September 2026, Windsor.ai had more branded searches than Improvado among marketing data integration platforms in New Zealand. Windsor.ai had about 210 branded searches, while Improvado had 10. Windsor.ai made up 6.7% of all marketing data integration platform searches we track, and Improvado accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Windsor.ai appeared in three of the five answers and Improvado in none.
Who do people search for more?
Windsor.ai, about 21 searches for every 1 for Improvado
Who does AI mention more?
Windsor.ai, mentioned in 3 of 5 answers, Improvado in 0
Who does AI recommend more?
Windsor.ai, the only one of the two named
Follow Improvado vs Windsor.ai and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top marketing data integration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Windsor.ai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Improvado did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funnel1st
Supermetrics2nd
Fivetran3rd- Windsor.ai4th
Adverity5th
Improvado–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing data integration platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing data integration platform in New Zealand for campaign reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing data platforms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Improvado or Windsor.ai more popular in search?
This chart shows how often people search Google for Improvado and Windsor.ai by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Windsor.ai, Improvado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funnel | Fivetran | Windsor.ai | Supermetrics | Adverity | Improvado |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.7% | 1.2% | 4.3% | 0.78% | 0.39% |
| Nov 2025 | 76.1% | 15% | 1.4% | 6.6% | 0.47% | 0.47% |
| Dec 2025 | 82.7% | 10.7% | 1% | 4.6% | 0.51% | 0.51% |
| Jan 2026 | 80.6% | 10.4% | 1% | 7% | 0.5% | 0.5% |
| Feb 2026 | 84.3% | 11.1% | 0.7% | 3.1% | 0.35% | 0.35% |
| Mar 2026 | 77.6% | 12.5% | 4.5% | 4.5% | 0.64% | 0.32% |
| Apr 2026 | 76.5% | 12.7% | 5.6% | 4.4% | 0.4% | 0.4% |
| May 2026 | 74.7% | 12.5% | 5.4% | 6.6% | 0.39% | 0.39% |
| Jun 2026 | 70.8% | 14.4% | 6.3% | 7.7% | 0.37% | 0.37% |
| Jul 2026 | 69.2% | 13.7% | 7.3% | 9% | 0.43% | 0.43% |
| Aug 2026 | 71.9% | 12% | 7.9% | 7.9% | 0.37% | 0% |
| Sep 2026 | 77.1% | 10.2% | 6.7% | 5.4% | 0.32% | 0.32% |
How has the Improvado and Windsor.ai comparison changed over the last 12 months?
3 findings
- Windsor.ai was ahead of Improvado in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Improvado’s share of searches among marketing data integration platforms in New Zealand moved from 0.39% to 0.32%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand moved from 1.2% to 6.7%, and its estimated monthly branded searches moved from 30 to 210.
How did search popularity change for New Zealand marketing data integration platforms in September 2026?
1 change
In September 2026, Windsor.ai lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Improvado’s and Windsor.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Improvado
1 branded search term
- improvado
Windsor.ai
1 branded search term
- windsor.ai
Other head-to-heads among marketing data integration platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.