Illuminex Electrical vs Pluto Electrics Ltd:Which is more popular in New Zealand?
In October 2026, Pluto Electrics Ltd had more branded searches than Illuminex Electrical among Wellington electrical contractors in New Zealand. Pluto Electrics Ltd had about 50 branded searches, while Illuminex Electrical had 20. Pluto Electrics Ltd made up 16.1% of all Wellington electrical contractor searches we track, and Illuminex Electrical accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Wellington electrical contractors, Illuminex Electrical appeared in three of the five answers and Pluto Electrics Ltd in two. Pluto Electrics Ltd was mentioned before Illuminex Electrical in two out of three answers.
Who do people search for more?
Pluto Electrics Ltd, about 3 searches for every 1 for Illuminex Electrical
Who does AI mention more?
Illuminex Electrical, mentioned in 3 of 5 answers, Pluto Electrics Ltd in 2
Who does AI recommend more?
Pluto Electrics Ltd, named ahead of Illuminex Electrical in 2 of 3 answers
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Top Wellington electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Illuminex Electrical was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pluto Electrics Ltd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pluto Electrics Ltd was listed before Illuminex Electrical in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stewart & Rogers Electrical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Illuminex Electrical3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pluto Electrics Ltd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Electrical2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silver Fern Electrical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Millars Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GT Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Weka Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington electrical contractors
5 answers
Asked ChatGPT
“Which electrical contractor should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Wellington, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Wellington, New Zealand for a home renovation?”
Searched Google, AI Overview
“wellington electrical contractors”
Searched Google, AI Overview
“house rewiring wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Illuminex Electrical or Pluto Electrics Ltd more popular in search?
This chart shows how often people search Google for Illuminex Electrical and Pluto Electrics Ltd by name. Each line represents a brand's share of searches for all eight Wellington electrical contractors we track, month by month, from searches in New Zealand.
Share of searches by month for Pluto Electrics Ltd, Illuminex Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millars Electrical | Pluto Electrics Ltd | Seven Electrical | Silver Fern Electrical | Stewart & Rogers Electrical | Illuminex Electrical | GT Electrical | Weka Electrical |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.3% | 15.2% | 15.2% | 15.2% | 12.1% | 3% | 3% | 3% |
| Dec 2025 | 23.8% | 19% | 19% | 9.5% | 14.3% | 4.8% | 4.8% | 4.8% |
| Jan 2026 | 17.9% | 17.9% | 25% | 10.7% | 17.9% | 3.6% | 3.6% | 3.6% |
| Feb 2026 | 17.9% | 17.9% | 14.3% | 7.1% | 25% | 10.7% | 3.6% | 3.6% |
| Mar 2026 | 18.9% | 18.9% | 18.9% | 10.8% | 18.9% | 5.4% | 2.7% | 5.4% |
| Apr 2026 | 13.3% | 23.3% | 16.7% | 13.3% | 16.7% | 3.3% | 6.7% | 6.7% |
| May 2026 | 21.2% | 21.2% | 21.2% | 12.1% | 15.2% | 3% | 3% | 3% |
| Jun 2026 | 13.5% | 18.9% | 13.5% | 18.9% | 18.9% | 5.4% | 2.7% | 8.1% |
| Jul 2026 | 8.6% | 20% | 14.3% | 14.3% | 25.7% | 8.6% | 2.9% | 5.7% |
| Aug 2026 | 20.6% | 14.7% | 20.6% | 11.8% | 14.7% | 8.8% | 2.9% | 5.9% |
| Sep 2026 | 17.2% | 24.1% | 13.8% | 10.3% | 17.2% | 10.3% | 3.4% | 3.4% |
| Oct 2026 | 22.6% | 16.1% | 16.1% | 16.1% | 16.1% | 6.5% | 3.2% | 3.2% |
How has branded search for Illuminex Electrical and Pluto Electrics Ltd changed in New Zealand over the last 12 months?
3 findings
- Pluto Electrics Ltd was ahead of Illuminex Electrical in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Illuminex Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 3% to 6.5%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending October 2026, Pluto Electrics Ltd’s share of searches among Wellington electrical contractors in New Zealand moved from 15.2% to 16.1%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand Wellington electrical contractors in October 2026?
4 changes
In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches.
In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches.
In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%.
In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%.
How are Illuminex Electrical’s and Pluto Electrics Ltd’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Illuminex Electrical’s and Pluto Electrics Ltd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Illuminex Electrical
1 branded search term
- illuminex electrical
Pluto Electrics Ltd
1 branded search term
- pluto electrics
Other head-to-heads among Wellington electrical contractors
- Millars Electrical vs Pluto Electrics Ltd: compare popularity
- Millars Electrical vs Seven Electrical: compare popularity
- Millars Electrical vs Silver Fern Electrical: compare popularity
- Millars Electrical vs Stewart & Rogers Electrical: compare popularity
- Pluto Electrics Ltd vs Seven Electrical: compare popularity
- Pluto Electrics Ltd vs Silver Fern Electrical: compare popularity
Put your own brand in this comparison
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