Brandwave

IHC New Zealand vs Variety:Which is more popular?

In September 2026, Variety had more branded searches than IHC New Zealand among child and family charities in New Zealand. Variety had about 1,440 branded searches, while IHC New Zealand had 1,070. Variety made up 12.6% of all child and family charity searches we track, and IHC New Zealand accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about child and family charities, Variety appeared in two of the four answers and IHC New Zealand in none.

Among child and family charities in New Zealand in September 2026

Who do people search for more?

Variety, about 35% more searches than IHC New Zealand

Variety 1.4K searchesIHC New Zealand 1.1K searches

Who does AI mention more?

Variety, mentioned in 2 of 4 answers, IHC New Zealand in 0

Variety in 2 of 4IHC New Zealand in 0 of 4

Who does AI recommend more?

Variety, the only one of the two named

Variety first in 2IHC New Zealand never named

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Top child and family charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Variety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IHC New Zealand did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barnardos Early Learning1st
  2. Variety2nd
  3. Plunket3rd
  4. ChildFund New Zealand4th
  5. Ronald McDonald House Charities5th
  6. IHC New Zealand–
  7. Starship Foundation–
  8. Make-A-Wish NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child and family charities

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is IHC New Zealand or Variety more popular in search?

This chart shows how often people search Google for IHC New Zealand and Variety by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.

IHC New Zealand and Variety among child and family charities in New Zealand, by month

Share of searches by month for Variety, IHC New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthPlunketBarnardos Early LearningVarietyIHC New ZealandStarship FoundationChildFund New ZealandMake-A-Wish NZRonald McDonald House Charities
Oct 202540.5%22.5%10.4%8.6%8.5%2.8%3%3.7%
Nov 202538%16.9%18.8%8.3%9.2%3.6%2.3%2.8%
Dec 202535.8%16.9%18.8%9.6%9.6%3.7%2.8%2.8%
Jan 202638%20.5%15.2%8.1%8.1%3.8%2.8%3.5%
Feb 202630.4%19.7%21.9%9.6%9.4%2.9%2.7%3.3%
Mar 202631.9%25.1%15.7%9%8.8%4%2.8%2.8%
Apr 202639%20.7%12.4%10.1%8%3.5%3.5%2.8%
May 202639%21.4%13.1%9.3%9.4%2%2.3%3.5%
Jun 202638.1%16.6%15.5%9.2%7.9%2.3%2.8%7.7%
Jul 202644.3%16.4%15.6%7.9%6.4%3.2%2.8%3.4%
Aug 202650.6%15.9%9.5%7.7%6.1%2.5%2.7%4.9%
Sep 202643.9%20.9%12.6%9.3%6.5%2.8%2.3%1.8%

How has the IHC New Zealand and Variety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand child and family charities in September 2026?

2 changes

  1. In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%.

  2. In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using IHC New Zealand’s and Variety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IHC New Zealand

3 branded search terms

  • ihc new zealand
  • ihc new zealand incorporated
  • ihc nz

Variety

4 branded search terms

  • variety charity nz
  • variety club nz
  • variety nz
  • variety nz charity

How the Brand Demand Index is measured

Other head-to-heads among child and family charities

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