Brandwave

Ideal Buildings vs Totalspan:Which is more popular in New Zealand?

In October 2026, Totalspan had more branded searches than Ideal Buildings among garage and shed builders in New Zealand. Totalspan had about 2,780 branded searches, while Ideal Buildings had 170. Totalspan made up 45.1% of all garage and shed builder searches we track, and Ideal Buildings accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about garage and shed builders, Totalspan appeared in all four answers and Ideal Buildings in two. Totalspan was mentioned before Ideal Buildings in every answer.

Among garage and shed builders in New Zealand in October 2026

Who do people search for more?

Totalspan, about 16 searches for every 1 for Ideal Buildings

Totalspan 2.8K searchesIdeal Buildings 170 searches

Who does AI mention more?

Totalspan, mentioned in every answer we collected

Totalspan in 4 of 4Ideal Buildings in 2 of 4

Who does AI recommend more?

Totalspan, named ahead of Ideal Buildings in every answer

Totalspan first in 4Ideal Buildings never first

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Top garage and shed builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Totalspan appeared in all four answers. Ideal Buildings was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Totalspan was listed before Ideal Buildings in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Totalspan1st
  2. Kiwispan2nd
  3. Versatile3rd
  4. Ideal Buildings4th
  5. Gary's Garden Sheds5th
  6. Skyline Garages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Totalspan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwispan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Versatile3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gary's Garden Sheds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ideal Buildings2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyline Garages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garage and shed builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ideal Buildings or Totalspan more popular in search?

This chart shows how often people search Google for Ideal Buildings and Totalspan by name. Each line represents a brand's share of searches for all six garage and shed builders we track, month by month, from searches in New Zealand.

Ideal Buildings and Totalspan among garage and shed builders in New Zealand, by month

Share of searches by month for Totalspan, Ideal Buildings. The figures are in the table below the chart.

View monthly share of searches table
MonthTotalspanVersatileKiwispanGary's Garden ShedsSkyline GaragesIdeal Buildings
Nov 202540.6%33.1%10.3%3.6%10%2.4%
Dec 202540.2%29.9%11.1%4.8%10.9%3.1%
Jan 202639.7%31.2%10%4.9%11%3.3%
Feb 202633.8%42.3%9.9%3%8.4%2.5%
Mar 202645.9%28.1%10.8%4.3%8%2.8%
Apr 202642.9%29.6%12.1%4.6%8.4%2.4%
May 202634.6%42.5%8.7%3.8%8.5%2%
Jun 202646.5%30.7%8.9%4.1%7.6%2.2%
Jul 202641.1%32.3%10.7%4%9.2%2.6%
Aug 202635.5%40.5%9.3%4.3%8%2.3%
Sep 202641.3%29%9.6%8.2%8.2%3.6%
Oct 202645.1%27.4%9.1%7.8%7.8%2.8%

How has branded search for Ideal Buildings and Totalspan changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand garage and shed builders in October 2026?

2 changes
  1. In October 2026, Totalspan gained share of searches among garage and shed builders in New Zealand, from 41.3% to 45.1%.

  2. In October 2026, Ideal Buildings lost share of searches among garage and shed builders in New Zealand, from 3.6% to 2.8%.

How are Ideal Buildings’ and Totalspan’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ideal Buildings’ and Totalspan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ideal Buildings

1 branded search term

  • ideal buildings

Totalspan

4 branded search terms

  • totalspan
  • totalspan garage
  • totalspan shed
  • totalspan steel buildings

How the Brand Demand Index is measured

Other head-to-heads among garage and shed builders

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