Hylo vs Systane:Which is more popular in New Zealand?
In October 2026, Systane had more branded searches than Hylo among eye drop brands in New Zealand. Systane had about 2,490 branded searches, while Hylo had 340. Systane made up 80.6% of all eye drop brand searches we track, and Hylo accounted for 11%. When we asked ChatGPT and Google AI Overviews about eye drop brands, both Hylo and Systane appeared in all five answers. Hylo was mentioned before Systane in three out of five answers.
Who do people search for more?
Systane, about 7 searches for every 1 for Hylo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Hylo, named ahead of Systane in 3 of 5 answers
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Top eye drop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Hylo and Systane showed up in all five answers. Hylo was listed before Systane in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about eye drop brands
5 answers
Asked ChatGPT
“Which eye drop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye drop brands in New Zealand?”
Asked ChatGPT
“What's the best eye drop brand in New Zealand for dry eyes?”
Searched Google, AI Overview
“eye drops nz”
Searched Google, AI Overview
“dry eye drops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hylo or Systane more popular in search?
This chart shows how often people search Google for Hylo and Systane by name. Each line represents a brand's share of searches for all three eye drop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Systane, Hylo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Nov 2025 | 80.6% | 9% | 10.4% |
| Dec 2025 | 82% | 7.5% | 10.6% |
| Jan 2026 | 81.8% | 8.2% | 10% |
| Feb 2026 | 84.6% | 8.1% | 7.4% |
| Mar 2026 | 87.1% | 7.2% | 5.7% |
| Apr 2026 | 86.6% | 7.5% | 5.9% |
| May 2026 | 79.7% | 14.5% | 5.8% |
| Jun 2026 | 86.6% | 7.5% | 5.9% |
| Jul 2026 | 84.5% | 10% | 5.5% |
| Aug 2026 | 87.4% | 6.7% | 5.9% |
| Sep 2026 | 82.2% | 11.1% | 6.7% |
| Oct 2026 | 80.6% | 11% | 8.4% |
How has branded search for Hylo and Systane changed in New Zealand over the last 12 months?
3 findings
- Systane was ahead of Hylo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand moved from 9% to 11%, and its estimated monthly branded searches moved from 180 to 340.
- Across the 12 months ending October 2026, Systane’s share of searches among eye drop brands in New Zealand held steady at 80.6%, and its estimated monthly branded searches moved from 1.6K to 2.5K.
How did search popularity change for New Zealand eye drop brands in October 2026?
2 changes
In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%.
Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.
How are Hylo’s and Systane’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hylo’s and Systane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among eye drop brands
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