Brandwave

How popular isHylo?

In October 2026, people searched for Hylo by name about 340 times in New Zealand, an 88.9% increase from the previous year. These searches made up 11% of all New Zealand eye drop brand searches, placing Hylo second out of three brands. When we asked both ChatGPT and Google AI Overviews about eye drop brands, Hylo appeared in all answers and was the most recommended of the three.

Search and AI answers in October 2026

Hylo is the second most searched of 3 competitors and the most recommended in the AI answers we collected.

  1. SystaneShare of searches 80.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HyloShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OptrexShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top eye drop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hylo appeared in all five answers. Hylo is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hylo1st
  2. Systane2nd
  3. Optrex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Systane5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hylo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Optrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye drop brands

5 answers

  • Asked ChatGPT

    “Which eye drop brand should I buy in New Zealand?”

    1. 1Systane
    2. 2Hylo

  • Asked ChatGPT

    “What are the best eye drop brands in New Zealand?”

    1. 1Hylo
    2. 2Systane

  • Asked ChatGPT

    “What's the best eye drop brand in New Zealand for dry eyes?”

    1. 1Hylo
    2. 2Systane

  • Searched Google, AI Overview

    “eye drops nz”

    1. 1Systane
    2. 2Hylo

  • Searched Google, AI Overview

    “dry eye drops”

    1. 1Hylo
    2. 2Systane

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hylo compared with other New Zealand eye drop brands?

Hylo against eye drop brands in New Zealand, by month

Share of searches by month for Systane, Hylo, Optrex. The figures are in the table below the chart.

View monthly share of searches table
MonthSystaneHyloOptrex
Nov 202580.6%9%10.4%
Dec 202582%7.5%10.6%
Jan 202681.8%8.2%10%
Feb 202684.6%8.1%7.4%
Mar 202687.1%7.2%5.7%
Apr 202686.6%7.5%5.9%
May 202679.7%14.5%5.8%
Jun 202686.6%7.5%5.9%
Jul 202684.5%10%5.5%
Aug 202687.4%6.7%5.9%
Sep 202682.2%11.1%6.7%
Oct 202680.6%11%8.4%

  1. 1.Systane

    80.6%

    Held 1st. 2.5K estimated branded searches, +19.7% vs prior month. Share -1.6 points.

  2. 2.Hylo

    11%

    Held 2nd. 340 estimated branded searches, +21.4% vs prior month. Share -0.1 points.

  3. 3.Optrex

    8.4%

    Held 3rd. 260 estimated branded searches, +52.9% vs prior month. Share +1.7 points.

Compare popularity between Hylo and its closest rivals

Every comparison with Hylo

2 comparisons

How has branded search demand for Hylo changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hylo in New Zealand rose from 180 to 340.
  • Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand increased from 9% to 11%.
  • Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand peaked at 14.5% in May 2026 and was lowest at 6.7% in August 2026.
  • Across the 12 months ending October 2026, Hylo rose from 3rd to 2nd among eye drop brands in New Zealand.

How did search popularity change for New Zealand eye drop brands in October 2026?

3 changes

  1. In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%.

  2. In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%.

  3. Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.

How are Hylo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hylo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hylo
  • hylo eye drops

Do you work for Hylo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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