Hylo vs Optrex:Which is more popular in New Zealand?
In October 2026, Hylo had more branded searches than Optrex among eye drop brands in New Zealand. Hylo had about 340 branded searches, while Optrex had 260. Hylo made up 11% of all eye drop brand searches we track, and Optrex accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about eye drop brands, Hylo appeared in all five answers and Optrex in none.
Who do people search for more?
Hylo, about 31% more searches than Optrex
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Top eye drop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hylo appeared in all five answers. Optrex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about eye drop brands
5 answers
Asked ChatGPT
“Which eye drop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye drop brands in New Zealand?”
Asked ChatGPT
“What's the best eye drop brand in New Zealand for dry eyes?”
Searched Google, AI Overview
“eye drops nz”
Searched Google, AI Overview
“dry eye drops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hylo or Optrex more popular in search?
This chart shows how often people search Google for Hylo and Optrex by name. Each line represents a brand's share of searches for all three eye drop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hylo, Optrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Nov 2025 | 80.6% | 9% | 10.4% |
| Dec 2025 | 82% | 7.5% | 10.6% |
| Jan 2026 | 81.8% | 8.2% | 10% |
| Feb 2026 | 84.6% | 8.1% | 7.4% |
| Mar 2026 | 87.1% | 7.2% | 5.7% |
| Apr 2026 | 86.6% | 7.5% | 5.9% |
| May 2026 | 79.7% | 14.5% | 5.8% |
| Jun 2026 | 86.6% | 7.5% | 5.9% |
| Jul 2026 | 84.5% | 10% | 5.5% |
| Aug 2026 | 87.4% | 6.7% | 5.9% |
| Sep 2026 | 82.2% | 11.1% | 6.7% |
| Oct 2026 | 80.6% | 11% | 8.4% |
How has branded search for Hylo and Optrex changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Hylo took it in February 2026.
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand moved from 9% to 11%, and its estimated monthly branded searches moved from 180 to 340.
- Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand moved from 10.4% to 8.4%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand eye drop brands in October 2026?
2 changes
In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%.
Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.
How are Hylo’s and Optrex’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hylo’s and Optrex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among eye drop brands
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