Eye drop brands in New Zealand:Which are most popular?
In October 2026, Systane was the most searched eye drop brand in New Zealand, accounting for 80.6% of all searches among the three brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Systane and Hylo showed up in every answer. Hylo was recommended most often, coming first in three out of five responses.
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Top eye drop brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Systane and Hylo appeared every time. Hylo was recommended most often, coming first in three out of five answers. Systane was second. Optrex, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about eye drop brands
5 answers
Asked ChatGPT
“Which eye drop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye drop brands in New Zealand?”
Asked ChatGPT
“What's the best eye drop brand in New Zealand for dry eyes?”
Searched Google, AI Overview
“eye drops nz”
Searched Google, AI Overview
“dry eye drops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which eye drop brands do people search for most?
This chart shows how often people search Google for each eye drop brand by name. Each line represents a brand's share of searches for all three eye drop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Systane, Hylo, Optrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Nov 2025 | 80.6% | 9% | 10.4% |
| Dec 2025 | 82% | 7.5% | 10.6% |
| Jan 2026 | 81.8% | 8.2% | 10% |
| Feb 2026 | 84.6% | 8.1% | 7.4% |
| Mar 2026 | 87.1% | 7.2% | 5.7% |
| Apr 2026 | 86.6% | 7.5% | 5.9% |
| May 2026 | 79.7% | 14.5% | 5.8% |
| Jun 2026 | 86.6% | 7.5% | 5.9% |
| Jul 2026 | 84.5% | 10% | 5.5% |
| Aug 2026 | 87.4% | 6.7% | 5.9% |
| Sep 2026 | 82.2% | 11.1% | 6.7% |
| Oct 2026 | 80.6% | 11% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 2.5K | +19.7% | -1.6 points | |
| 2, held 2nd | 11% | 340 | +21.4% | -0.1 points | |
| 3, held 3rd | 8.4% | 260 | +52.9% | +1.7 points |
Which brand is most popular in search among eye drop brands in New Zealand?
3 brands
In October 2026, Systane was the most searched among eye drop brands in New Zealand, with an estimated 2.5K branded searches, 80.6% of all searches for the three tracked by the Brandwave Brand Demand Index. Hylo is in 2nd place, 69.6 percentage points behind at 11%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Systane | 80.6% | 87.4%Aug 2026 | 79.7%May 2026 | 1st |
 Hylo | 9% → 11% | 14.5%May 2026 | 6.7%Aug 2026 | 3rd → 2nd |
 Optrex | 10.4% → 8.4% | 10.6%Dec 2025 | 5.5%Jul 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand increased from 9% to 11%.
- Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand decreased from 10.4% to 8.4%.
- Across the 12 months ending October 2026, Systane’s share of searches among eye drop brands in New Zealand peaked at 87.4% in August 2026 and was lowest at 79.7% in May 2026.
- Across the 12 months ending October 2026, Hylo’s share of searches among eye drop brands in New Zealand peaked at 14.5% in May 2026 and was lowest at 6.7% in August 2026.
- Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.5% in July 2026.
- Across the 12 months ending October 2026, Hylo rose from 3rd to 2nd among eye drop brands in New Zealand.
- Across the 12 months ending October 2026, Optrex fell from 2nd to 3rd among eye drop brands in New Zealand.
- Across the 12 months ending October 2026, Systane held steady: its share of searches among eye drop brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand eye drop brands in October 2026?
3 changes
In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%.
In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%.
Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.
How are branded searches counted for eye drop brands?
5 search terms
Each brand's share of searches among eye drop brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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