How popular isSystane?
In October 2026, people searched for Systane by name about 2,490 times in New Zealand, a 53.7% increase from the previous year. These searches made up 80.6% of all New Zealand eye drop brand searches, placing Systane first out of three brands. When we asked both ChatGPT and Google AI Overviews about eye drop brands, Systane appeared in all answers and was the second most recommended of the three.
Systane is the most searched of 3 competitors and the second most recommended in the AI answers we collected.
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Top eye drop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Systane appeared in all five answers. Systane is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about eye drop brands
5 answers
Asked ChatGPT
“Which eye drop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye drop brands in New Zealand?”
Asked ChatGPT
“What's the best eye drop brand in New Zealand for dry eyes?”
Searched Google, AI Overview
“eye drops nz”
Searched Google, AI Overview
“dry eye drops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Systane compared with other New Zealand eye drop brands?
Share of searches by month for Systane, Hylo, Optrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Nov 2025 | 80.6% | 9% | 10.4% |
| Dec 2025 | 82% | 7.5% | 10.6% |
| Jan 2026 | 81.8% | 8.2% | 10% |
| Feb 2026 | 84.6% | 8.1% | 7.4% |
| Mar 2026 | 87.1% | 7.2% | 5.7% |
| Apr 2026 | 86.6% | 7.5% | 5.9% |
| May 2026 | 79.7% | 14.5% | 5.8% |
| Jun 2026 | 86.6% | 7.5% | 5.9% |
| Jul 2026 | 84.5% | 10% | 5.5% |
| Aug 2026 | 87.4% | 6.7% | 5.9% |
| Sep 2026 | 82.2% | 11.1% | 6.7% |
| Oct 2026 | 80.6% | 11% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 2.5K | +19.7% | -1.6 points | |
| 2, held 2nd | 11% | 340 | +21.4% | -0.1 points | |
| 3, held 3rd | 8.4% | 260 | +52.9% | +1.7 points |
Compare popularity between Systane and its closest rivals
Every comparison with Systane
2 comparisons
How has branded search demand for Systane changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Systane in New Zealand rose from 1.6K to 2.5K.
- Across the 12 months ending October 2026, Systane’s share of searches among eye drop brands in New Zealand peaked at 87.4% in August 2026 and was lowest at 79.7% in May 2026.
How did search popularity change for New Zealand eye drop brands in October 2026?
3 changes
In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%.
In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%.
Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026.
How are Systane’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Systane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- systane
- systane eye drops
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