Brandwave

Hurom vs Kuvings:Which is more popular?

In September 2026, Hurom had more branded searches than Kuvings among cold press juicer brands in New Zealand. Hurom had about 30 branded searches, while Kuvings had 20. Hurom made up 1.5% of all cold press juicer brand searches we track, and Kuvings accounted for 1%. When we asked ChatGPT and Google AI Overviews about cold press juicer brands, Kuvings appeared in all five answers and Hurom in four. Hurom and Kuvings were each mentioned first in two of the four answers.

Among cold press juicer brands in New Zealand in September 2026

Who do people search for more?

Hurom, about 50% more searches than Kuvings

Hurom 30 searchesKuvings 20 searches

Who does AI mention more?

Kuvings, mentioned in every answer we collected

Kuvings in 5 of 5Hurom in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Hurom first in 2Kuvings first in 2

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Top cold press juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kuvings appeared in all five answers. Hurom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hurom and Kuvings were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hurom1st
  2. Kuvings2nd
  3. Omega3rd
  4. Ninja4th
  5. Breville5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuvings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hurom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold press juicer brands

5 answers
  • Asked ChatGPT

    “Which cold press juicer brand should I buy in New Zealand?”

    1. 1Hurom
    2. 2Kuvings
    3. 3Omega
  • Asked ChatGPT

    “What are the best cold press juicer brands in New Zealand?”

    1. 1Kuvings
    2. 2Hurom
    3. 3Omega
    4. 4Ninja
    5. 5Breville
  • Asked ChatGPT

    “What's the best cold press juicer brand in New Zealand for easy juicing?”

    1. 1Hurom
    2. 2Kuvings
  • Searched Google, AI Overview

    “cold press juicer nz”

    1. 1Kuvings
    2. 2Ninja
  • Searched Google, AI Overview

    “cold press juicer brands”

    1. 1Kuvings
    2. 2Hurom
    3. 3Ninja
    4. 4Omega

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hurom or Kuvings more popular in search?

This chart shows how often people search Google for Hurom and Kuvings by name. Each line represents a brand's share of searches for all five cold press juicer brands we track, month by month, from searches in New Zealand.

Hurom and Kuvings among cold press juicer brands in New Zealand, by month

Share of searches by month for Hurom, Kuvings. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevilleHuromKuvingsOmega
Oct 202557.1%39.3%1.8%1.2%0.61%
Nov 202570.5%25.2%1.9%1.9%0.48%
Dec 202570.7%25%2.4%1.4%0.48%
Jan 202668.3%27.4%1.6%2.2%0.54%
Feb 202665.5%28.9%2.8%2.1%0.7%
Mar 202662.5%32%3.1%1.6%0.78%
Apr 202670.8%25.5%1.9%1.2%0.62%
May 202666.3%29.1%2.3%1.7%0.58%
Jun 202667.1%30%1.2%1.2%0.59%
Jul 202664.9%32.5%1%1%0.52%
Aug 202658.5%38.5%1.5%1%0.51%
Sep 202665.1%31.8%1.5%1%0.51%

How has the Hurom and Kuvings comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kuvings took it in January 2026, Hurom took it in February 2026.
  • Across the 12 months ending September 2026, Hurom’s share of searches among cold press juicer brands in New Zealand moved from 1.8% to 1.5%, and its estimated monthly branded searches held steady at 30.
  • Across the 12 months ending September 2026, Kuvings’ share of searches among cold press juicer brands in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand cold press juicer brands in September 2026?

0 changes

Neither Hurom nor Kuvings moved beyond provider rounding among cold press juicer brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hurom’s and Kuvings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hurom

1 branded search term

  • hurom

Kuvings

1 branded search term

  • kuvings

How the Brand Demand Index is measured

Other head-to-heads among cold press juicer brands

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