Howick Dental Surgery vs Lumino The Dentists:Which is more popular?

Name: Howick Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lumino The Dentists had more branded searches than Howick Dental Surgery among Auckland dental clinics in New Zealand. Lumino The Dentists had about 2,660 branded searches, while Howick Dental Surgery had 590. Lumino The Dentists made up 29.5% of all Auckland dental clinic searches we track, and Howick Dental Surgery accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Auckland dental clinics, Howick Dental Surgery appeared in two of the three answers and Lumino The Dentists in none.

Among Auckland dental clinics in New Zealand in September 2026

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Top Auckland dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Howick Dental Surgery was mentioned in two out of three: in two of the three ChatGPT answers. Lumino The Dentists did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Smile Dental	Named in 3 of 3 ChatGPT answers	3 of 3
Affordable Dentists	Named in 3 of 3 ChatGPT answers	3 of 3
Howick Dental Surgery	Named in 2 of 3 ChatGPT answers	2 of 3
Lumino The Dentists	Named in 0 of 3 ChatGPT answers	0 of 3
Fraser Dental	Named in 0 of 3 ChatGPT answers	0 of 3
Downtown Dental	Named in 0 of 3 ChatGPT answers	0 of 3
Eden Dental Centre	Named in 0 of 3 ChatGPT answers	0 of 3
Fraser Smith Lowe	Named in 0 of 3 ChatGPT answers	0 of 3

Smile Dental3 of 3Named in 3 of 3 ChatGPT answers
Affordable Dentists3 of 3Named in 3 of 3 ChatGPT answers
Howick Dental Surgery2 of 3Named in 2 of 3 ChatGPT answers
Lumino The Dentists0 of 3Named in 0 of 3 ChatGPT answers
Fraser Dental0 of 3Named in 0 of 3 ChatGPT answers
Downtown Dental0 of 3Named in 0 of 3 ChatGPT answers
Eden Dental Centre0 of 3Named in 0 of 3 ChatGPT answers
Fraser Smith Lowe0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Auckland dental clinics

3 answers

Asked ChatGPT
“Which dental clinic should I go to in Auckland, New Zealand?”
1. 1Affordable Dentists
2. 2Smile Dental
Asked ChatGPT
“What are the best dental clinics in Auckland, New Zealand?”
Asked ChatGPT
“What's the best dental clinic in Auckland, New Zealand for a checkup?”
Searched Google, AI Overview
“dentist auckland nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“teeth cleaning auckland”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Howick Dental Surgery or Lumino The Dentists more popular in search?

This chart shows how often people search Google for Howick Dental Surgery and Lumino The Dentists by name. Each line represents a brand's share of searches for all eight Auckland dental clinics we track, month by month, from searches in New Zealand.

Howick Dental Surgery and Lumino The Dentists among Auckland dental clinics in New Zealand, by month

Month	Smile Dental	Lumino The Dentists	Affordable Dentists	Fraser Dental	Howick Dental Surgery	Downtown Dental	Eden Dental Centre	Fraser Smith Lowe
Oct 2025	37.8%	31%	9.8%	9.1%	7.3%	2.6%	1.2%	1.1%
Nov 2025	36.8%	31.9%	11.7%	8.9%	5.8%	2.5%	1.5%	0.85%
Dec 2025	41.4%	28.2%	9.4%	8.2%	8.2%	2.4%	1.7%	0.69%
Jan 2026	41.1%	29.9%	9.5%	8%	6.5%	2.9%	1.6%	0.55%
Feb 2026	36.7%	32.8%	10.4%	7.2%	7.1%	3.1%	2.1%	0.6%
Mar 2026	34.1%	33%	9.2%	9.9%	8%	3.6%	1.6%	0.78%
Apr 2026	35.3%	32.7%	9.4%	8.4%	8.4%	3.7%	1.5%	0.58%
May 2026	33.7%	33.3%	11.3%	9.8%	6.5%	2.9%	1.4%	1%
Jun 2026	34%	32.8%	11%	9.9%	6.5%	2.9%	1.8%	1.2%
Jul 2026	38%	28.4%	11.2%	10.1%	7.3%	2.6%	1.9%	0.5%
Aug 2026	37.5%	27.9%	11.4%	12.9%	5.9%	2.1%	1.8%	0.5%
Sep 2026	33.7%	29.5%	13%	11.1%	6.5%	3.5%	1.9%	0.78%

How has the Howick Dental Surgery and Lumino The Dentists comparison changed over the last 12 months?

3 findings

Lumino The Dentists was ahead of Howick Dental Surgery in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Howick Dental Surgery’s share of searches among Auckland dental clinics in New Zealand moved from 7.3% to 6.5%, and its estimated monthly branded searches held steady at 590.
Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Auckland dental clinics in New Zealand moved from 31% to 29.5%, and its estimated monthly branded searches moved from 2.5K to 2.7K.

How did search popularity change for New Zealand Auckland dental clinics in September 2026?

2 changes

In September 2026, Lumino The Dentists gained share of searches among Auckland dental clinics in New Zealand, from 27.9% to 29.5%.
In September 2026, Howick Dental Surgery gained share of searches among Auckland dental clinics in New Zealand, from 5.9% to 6.5%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Howick Dental Surgery’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.