Brandwave

Howard Leight vs Moldex:Which is more popular?

In September 2026, Howard Leight and Moldex were level in searches among hearing protection brands in New Zealand, with an estimated 30 branded searches each, at 0.42% of the total each. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Howard Leight appeared in four of the five answers and Moldex in three. Howard Leight was mentioned before Moldex in every answer.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

Howard Leight and Moldex are searched for about as often as each other.

Howard Leight 30 searchesMoldex 30 searches

Who does AI mention more?

Howard Leight, mentioned in 4 of 5 answers, Moldex in 3

Howard Leight in 4 of 5Moldex in 3 of 5

Who does AI recommend more?

Howard Leight, named ahead of Moldex in every answer

Howard Leight first in 3Moldex never first

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Howard Leight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moldex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Howard Leight was listed before Moldex in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Howard Leight or Moldex more popular in search?

This chart shows how often people search Google for Howard Leight and Moldex by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

Howard Leight and Moldex among hearing protection brands in New Zealand, by month

Share of searches by month for Howard Leight, Moldex. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the Howard Leight and Moldex comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes
  1. In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.

  2. In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Howard Leight’s and Moldex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Howard Leight

1 branded search term

  • howard leight

Moldex

2 branded search terms

  • moldex
  • moldex respirator

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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