Howard Leight vs Mack's:Which is more popular?
In September 2026, Mack's had more branded searches than Howard Leight among hearing protection brands in New Zealand. Mack's had about 630 branded searches, while Howard Leight had 30. Mack's made up 8.9% of all hearing protection brand searches we track, and Howard Leight accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Howard Leight appeared in four of the five answers and Mack's in none.
Who do people search for more?
Mack's, about 21 searches for every 1 for Howard Leight
Who does AI mention more?
Howard Leight, mentioned in 4 of 5 answers, Mack's in 0
Who does AI recommend more?
Howard Leight, the only one of the two named
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Top hearing protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Howard Leight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mack's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hearing protection brands
5 answers
Asked ChatGPT
“Which hearing protection brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hearing protection brands in New Zealand?”
Asked ChatGPT
“What's the best hearing protection brand in New Zealand for loud work?”
Searched Google, AI Overview
“best hearing protection”
Searched Google, AI Overview
“hearing protection for work”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Howard Leight or Mack's more popular in search?
This chart shows how often people search Google for Howard Leight and Mack's by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mack's, Howard Leight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loop | 3M Peltor | Mack's | Honeywell | Etymotic | Howard Leight | Moldex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 18.5% | 9.5% | 2.1% | 1.2% | 0.35% | 0.53% |
| Nov 2025 | 72.2% | 16.4% | 7.7% | 1.9% | 1.2% | 0.29% | 0.43% |
| Dec 2025 | 75% | 13.9% | 8.3% | 1.3% | 0.89% | 0.3% | 0.3% |
| Jan 2026 | 72.6% | 15.4% | 8.6% | 1.6% | 0.89% | 0.15% | 0.74% |
| Feb 2026 | 70.3% | 17.1% | 8.5% | 1.7% | 1.2% | 0.34% | 0.85% |
| Mar 2026 | 65.8% | 19.4% | 10.3% | 2.4% | 0.8% | 0.32% | 0.96% |
| Apr 2026 | 66.3% | 17.9% | 12.5% | 1.7% | 0.83% | 0.5% | 0.33% |
| May 2026 | 73.7% | 14.7% | 8.2% | 1.9% | 0.75% | 0.38% | 0.38% |
| Jun 2026 | 71.3% | 16.3% | 9.3% | 1.7% | 0.84% | 0.28% | 0.28% |
| Jul 2026 | 70.9% | 16.7% | 8.5% | 2% | 1% | 0.29% | 0.58% |
| Aug 2026 | 72% | 15.8% | 8.7% | 2.3% | 0.56% | 0.28% | 0.42% |
| Sep 2026 | 69.8% | 17.6% | 8.9% | 2.1% | 0.84% | 0.42% | 0.42% |
How has the Howard Leight and Mack's comparison changed over the last 12 months?
3 findings
- Mack's was ahead of Howard Leight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Howard Leight’s share of searches among hearing protection brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand moved from 9.5% to 8.9%, and its estimated monthly branded searches moved from 540 to 630.
How did search popularity change for New Zealand hearing protection brands in September 2026?
2 changes
In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.
Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Howard Leight’s and Mack's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Howard Leight
1 branded search term
- howard leight
Mack's
5 branded search terms
- mack's earplugs silicone
- mack's silicone earplugs
- macks
- macks earplug
- macks earplugs
Other head-to-heads among hearing protection brands
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