Brandwave

Howard Leight vs Loop:Which is more popular?

In September 2026, Loop had more branded searches than Howard Leight among hearing protection brands in New Zealand. Loop had about 4,960 branded searches, while Howard Leight had 30. Loop made up 69.8% of all hearing protection brand searches we track, and Howard Leight accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Howard Leight appeared in four of the five answers and Loop in none.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

Loop, about 165 searches for every 1 for Howard Leight

Loop 5K searchesHoward Leight 30 searches

Who does AI mention more?

Howard Leight, mentioned in 4 of 5 answers, Loop in 0

Howard Leight in 4 of 5Loop in 0 of 5

Who does AI recommend more?

Howard Leight, the only one of the two named

Howard Leight first in 3Loop never named

Follow Howard Leight vs Loop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Howard Leight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Loop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Howard Leight or Loop more popular in search?

This chart shows how often people search Google for Howard Leight and Loop by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

Howard Leight and Loop among hearing protection brands in New Zealand, by month

Share of searches by month for Loop, Howard Leight. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the Howard Leight and Loop comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.

  2. In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Howard Leight’s and Loop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Howard Leight

1 branded search term

  • howard leight

Loop

10 branded search terms

  • loop ear buds
  • loop ear plugs
  • loop earplugs
  • loop engage
  • loop engage earplugs
  • loop experience
  • loop quiet
  • loop quiet earplugs
  • loop switch
  • looperplugs

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free