Brandwave

Homegrown Juice Company vs Picky:Which is more popular in New Zealand?

In October 2026, Homegrown Juice Company had more branded searches than Picky among juice brands in New Zealand. Homegrown Juice Company had about 1,300 branded searches, while Picky had 880. Homegrown Juice Company made up 14.9% of all juice brand searches we track, and Picky accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about juice brands, Homegrown Juice Company appeared in four of the five answers and Picky in three. Homegrown Juice Company was mentioned before Picky in four out of five answers.

Among juice brands in New Zealand in October 2026

Who do people search for more?

Homegrown Juice Company, about 48% more searches than Picky

Homegrown Juice Company 1.3K searchesPicky 880 searches

Who does AI mention more?

Homegrown Juice Company, mentioned in 4 of 5 answers, Picky in 3

Homegrown Juice Company in 4 of 5Picky in 3 of 5

Who does AI recommend more?

Homegrown Juice Company, named ahead of Picky in 4 of 5 answers

Homegrown Juice Company first in 4Picky first in 1

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Top juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Homegrown Juice Company was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Picky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Homegrown Juice Company was listed before Picky in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Homegrown Juice Company1st
  2. Just Juice2nd
  3. Picky3rd
  4. Keri4th
  5. Almighty5th
  6. Charlie's6th
  7. Simply Squeezed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Homegrown Juice Company or Picky more popular in search?

This chart shows how often people search Google for Homegrown Juice Company and Picky by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.

Homegrown Juice Company and Picky among juice brands in New Zealand, by month

Share of searches by month for Homegrown Juice Company, Picky. The figures are in the table below the chart.

View monthly share of searches table
MonthKeriCharlie'sJust JuiceHomegrown Juice CompanyPickySimply SqueezedAlmighty
Nov 202520.2%27.9%17.1%24.2%7.5%2.2%0.89%
Dec 202525.9%30.2%21.1%13.4%6.5%1.9%0.94%
Jan 202622.7%30.7%19%18.2%6.7%2%0.7%
Feb 202623.3%29.7%21.1%13.8%9.3%1.7%1.1%
Mar 202624.8%27.3%18.9%18.2%8.3%2%0.7%
Apr 202623.6%29%18.2%15.4%11.1%1.7%1.1%
May 202623.7%27.9%20.3%14.8%10.7%1.6%1%
Jun 202624.6%29.1%21%15.5%7.4%1.4%1.1%
Jul 202627.6%21.7%19.6%18.3%10.2%1.6%0.99%
Aug 202624.3%22.2%20.4%18.8%11.8%1.6%0.82%
Sep 202624.6%23.6%21.2%16.3%11%2.1%1.1%
Oct 202631%21.7%19.5%14.9%10.1%1.6%1.3%

How has branded search for Homegrown Juice Company and Picky changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand juice brands in October 2026?

2 changes
  1. In October 2026, Homegrown Juice Company lost share of searches among juice brands in New Zealand, from 16.3% to 14.9%.

  2. In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%.

How are Homegrown Juice Company’s and Picky’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Homegrown Juice Company’s and Picky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homegrown Juice Company

1 branded search term

  • homegrown juice

Picky

1 branded search term

  • picky juice

How the Brand Demand Index is measured

Other head-to-heads among juice brands

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