Brandwave

Hogarth Chocolate vs Lucid Chocolatier:Which is more popular?

In September 2026, Hogarth Chocolate had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Hogarth Chocolate had about 310 branded searches, while Lucid Chocolatier had 140. Hogarth Chocolate made up 0.97% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Lucid Chocolatier appeared in two of the five answers and Hogarth Chocolate in one. Lucid Chocolatier was mentioned before Hogarth Chocolate in every answer that named either.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Hogarth Chocolate, about 2 searches for every 1 for Lucid Chocolatier

Hogarth Chocolate 310 searchesLucid Chocolatier 140 searches

Who does AI mention more?

Lucid Chocolatier, mentioned in 2 of 5 answers, Hogarth Chocolate in 1

Lucid Chocolatier in 2 of 5Hogarth Chocolate in 1 of 5

Who does AI recommend more?

Lucid Chocolatier, named ahead of Hogarth Chocolate in 2 of 2 answers

Lucid Chocolatier first in 2Hogarth Chocolate never first

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lucid Chocolatier was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hogarth Chocolate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucid Chocolatier was listed before Hogarth Chocolate in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hogarth Chocolate or Lucid Chocolatier more popular in search?

This chart shows how often people search Google for Hogarth Chocolate and Lucid Chocolatier by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Hogarth Chocolate and Lucid Chocolatier among artisan chocolatiers in New Zealand, by month

Share of searches by month for Hogarth Chocolate, Lucid Chocolatier. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Hogarth Chocolate and Lucid Chocolatier comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

1 change

  1. Estimated monthly branded searches for Hogarth Chocolate in New Zealand fell 32.6% over 12 measured months, from 460 to 310 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hogarth Chocolate’s and Lucid Chocolatier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hogarth Chocolate

2 branded search terms

  • hogarth chocolate
  • hogarth chocolate makers

Lucid Chocolatier

1 branded search term

  • lucid chocolatier

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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