Hobbiton Movie Set vs Waitangi Treaty Grounds:Which is more popular by branded search in New Zealand?
In August 2026, Hobbiton Movie Set had more branded searches than Waitangi Treaty Grounds among visitor attractions in New Zealand. Hobbiton Movie Set was estimated to have 49.3K branded searches compared to Waitangi Treaty Grounds’ 4.7K, and held a 10.4% Share of Search versus Waitangi Treaty Grounds’ 0.99%.
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Which is more popular in search, Hobbiton Movie Set or Waitangi Treaty Grounds?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobbiton Movie Set, Waitangi Treaty Grounds. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Hobbiton Movie Set and Waitangi Treaty Grounds comparison changed over the last 12 months?
3 findings
- Hobbiton Movie Set was ahead of Waitangi Treaty Grounds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds’ estimated Share of Search among visitor attractions in New Zealand moved from 1.8% to 0.99%, and its estimated monthly branded searches moved from 10.7K to 4.7K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
Estimated monthly branded searches for Waitangi Treaty Grounds in New Zealand fell 55.9% over 11 measured months, from 10.7K to 4.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Waitangi Treaty Grounds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbiton Movie Set
22 branded search terms
- bookme hobbiton
- hamilton hobbiton
- hobbiton
- hobbiton admission price
- hobbiton booking
- hobbiton cost
- hobbiton entry price
- hobbiton film set
- hobbiton filmsettet
- hobbiton gift shop
- hobbiton location
- hobbiton lord of the rings
- hobbiton movie
- hobbiton movie set prices
- hobbiton movie set tickets
- hobbiton movie tour
- hobbiton ticket prices discount
- hobbiton tickets
- hobbiton tour
- hobbiton tours tickets
- hobbitontours com
- the hobbiton
Waitangi Treaty Grounds
6 branded search terms
- waitangi org nz
- waitangi treaty grounds
- waitangi treaty grounds free
- waitangi treaty grounds tau henare drive waitangi
- waitangi treaty grounds tickets
- waitangi treaty grounds tour
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