Hobbiton Movie Set vs Kelly Tarlton's:Which is more popular by branded search in New Zealand?
In August 2026, Kelly Tarlton's had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Hobbiton Movie Set’s 49.3K, and held an 11.1% Share of Search versus Hobbiton Movie Set’s 10.4%.
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Which is more popular in search, Hobbiton Movie Set or Kelly Tarlton's?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Tarlton's, Hobbiton Movie Set. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Hobbiton Movie Set and Kelly Tarlton's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hobbiton Movie Set took it in November 2025, Kelly Tarlton's took it in April 2026.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K.
How did search popularity change for New Zealand visitor attractions in August 2026?
1 change
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Kelly Tarlton's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbiton Movie Set
22 branded search terms
- bookme hobbiton
- hamilton hobbiton
- hobbiton
- hobbiton admission price
- hobbiton booking
- hobbiton cost
- hobbiton entry price
- hobbiton film set
- hobbiton filmsettet
- hobbiton gift shop
- hobbiton location
- hobbiton lord of the rings
- hobbiton movie
- hobbiton movie set prices
- hobbiton movie set tickets
- hobbiton movie tour
- hobbiton ticket prices discount
- hobbiton tickets
- hobbiton tour
- hobbiton tours tickets
- hobbitontours com
- the hobbiton
Kelly Tarlton's
17 branded search terms
- book me kelly tarltons
- cheap kelly tarltons tickets
- grabone kelly tarltons
- kelly tarlton
- kelly tarlton hours
- kelly tarlton opening hours
- kelly tarlton prices
- kelly tarlton tickets
- kelly tarlton's
- kelly tarltons bookme
- kelly tarltons deals
- kelly tarltons deals grab one
- kelly tarltons discount
- kelly tarltons near me
- kelly tarltons penguin
- kellytarltons co nz
- sealife kelly tarltons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.