Hertz vs Thrifty:Which is more popular by branded search in New Zealand?
In August 2026, Hertz had more branded searches than Thrifty among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Thrifty’s 2.9K, and held a 14% Share of Search versus Thrifty’s 2.5%.
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Which is more popular in search, Hertz or Thrifty?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hertz, Thrifty. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Hertz and Thrifty comparison changed over the last 12 months?
3 findings
- Hertz was ahead of Thrifty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand moved from 14.9% to 14%, and its estimated monthly branded searches moved from 20K to 16.6K.
- Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hertz’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hertz
20 branded search terms
- hertz
- hertz airport
- hertz auckland airport
- hertz ca
- hertz car
- hertz car hire
- hertz car rental
- hertz car rental near me
- hertz co nz
- hertz downtown
- hertz international car rental
- hertz lax
- hertz locations
- hertz near me
- hertz new zealand
- hertz nz
- hertz online
- hertz phone
- hertz rental
- hertz reservations
Thrifty
4 branded search terms
- thrifty auckland airport
- thrifty car rental
- thrifty car rental near me
- thrifty nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.