Heli vs Linde:Which is more popular?
In September 2026, Linde had more branded searches than Heli among forklift brands in New Zealand. Linde had about 130 branded searches, while Heli had 70. Linde made up 5.6% of all forklift brand searches we track, and Heli accounted for 3%. When we asked ChatGPT and Google AI Overviews about forklift brands, Linde appeared in three of the five answers and Heli in two. Linde was mentioned before Heli in every answer that named either.
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Linde was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Heli was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Linde was listed before Heli in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Heli or Linde more popular in search?
This chart shows how often people search Google for Heli and Linde by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Linde, Heli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
How has the Heli and Linde comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Heli took it in February 2026, Linde took it in March 2026, Heli took it in April 2026, Linde took it in June 2026.
- Across the 12 months ending September 2026, Heli’s share of searches among forklift brands in New Zealand moved from 3.8% to 3%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 110 to 130.
How did search popularity change for New Zealand forklift brands in September 2026?
4 changes
In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Heli’s and Linde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among forklift brands
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