Heinz vs Tuimato:Which is more popular?
In September 2026, Heinz had more branded searches than Tuimato among sauce and condiment brands in New Zealand. Heinz had about 2,030 branded searches, while Tuimato had 50. Heinz made up 11.4% of all sauce and condiment brand searches we track, and Tuimato accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Tuimato appeared in two of the five answers and Heinz in none.
Who do people search for more?
Heinz, about 41 searches for every 1 for Tuimato
Who does AI mention more?
Tuimato, mentioned in 2 of 5 answers, Heinz in 0
Who does AI recommend more?
Tuimato, the only one of the two named
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tuimato was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Heinz did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sauce and condiment brands
5 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sauce and condiment brands in New Zealand?”
Asked ChatGPT
“What's the best sauce or condiment brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soy sauce nz”
Searched Google, AI Overview
“tomato sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Heinz or Tuimato more popular in search?
This chart shows how often people search Google for Heinz and Tuimato by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Heinz, Tuimato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kewpie | Wattie's | Barker's of Geraldine | Heinz | Kikkoman | Kaitaia Fire | Masterfoods | Anathoth Farm | Tuimato |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 30.6% | 23.9% | 12.3% | 5.2% | 3% | 2% | 0.54% | 0.54% |
| Nov 2025 | 22.2% | 26.7% | 28.9% | 11.1% | 4.6% | 3.2% | 2% | 0.86% | 0.55% |
| Dec 2025 | 18.6% | 21.7% | 36.8% | 11.5% | 4.3% | 3.2% | 2.4% | 1.1% | 0.44% |
| Jan 2026 | 22.2% | 27.5% | 23.9% | 12.8% | 6.2% | 3.7% | 2.4% | 0.67% | 0.55% |
| Feb 2026 | 23.8% | 28.1% | 20.6% | 13.6% | 7% | 3.4% | 2.3% | 0.72% | 0.46% |
| Mar 2026 | 8.9% | 68.4% | 7.7% | 9.2% | 2.9% | 1.5% | 0.93% | 0.34% | 0.12% |
| Apr 2026 | 25.1% | 30.3% | 17.9% | 11.4% | 9.1% | 2.8% | 2.4% | 0.51% | 0.4% |
| May 2026 | 22.6% | 31.2% | 16.3% | 10.9% | 13.6% | 2.5% | 2% | 0.46% | 0.35% |
| Jun 2026 | 25.1% | 23.2% | 15% | 13.5% | 17.4% | 2.8% | 2.3% | 0.51% | 0.28% |
| Jul 2026 | 26.6% | 26.7% | 16.3% | 13.2% | 10.5% | 2.9% | 2.8% | 0.54% | 0.42% |
| Aug 2026 | 23.7% | 30.5% | 17.2% | 12.6% | 9.1% | 3.4% | 2.5% | 0.59% | 0.37% |
| Sep 2026 | 30.7% | 26.9% | 18.1% | 11.4% | 6.9% | 2.9% | 2.3% | 0.51% | 0.28% |
How has the Heinz and Tuimato comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Tuimato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heinz’s share of searches among sauce and condiment brands in New Zealand moved from 12.3% to 11.4%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 12 months ending September 2026, Tuimato’s share of searches among sauce and condiment brands in New Zealand moved from 0.54% to 0.28%, and its estimated monthly branded searches moved from 90 to 50.
How did search popularity change for New Zealand sauce and condiment brands in September 2026?
2 changes
In September 2026, Heinz lost share of searches among sauce and condiment brands in New Zealand, from 12.6% to 11.4%.
Estimated monthly branded searches for Tuimato in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Heinz’s and Tuimato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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