How popular isTuimato?
In September 2026, people searched for Tuimato by name about 50 times in New Zealand, a 44.4% decrease from the previous year. These searches made up 0.28% of all New Zealand sauce and condiment brand searches, placing Tuimato ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about sauce and condiment brands, Tuimato appeared in two of the five answers and was the fourth most recommended of the nine.
Tuimato is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.
KewpieShare of searches 30.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Wattie'sShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Barker's of GeraldineShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
HeinzShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- TuimatoShare of searches 0.28%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tuimato was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tuimato is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sauce and condiment brands
5 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sauce and condiment brands in New Zealand?”
Asked ChatGPT
“What's the best sauce or condiment brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soy sauce nz”
Searched Google, AI Overview
“tomato sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sauce and condiment brands compete with Tuimato?
Share of searches by month for Kewpie, Wattie's, Barker's of Geraldine, Heinz, Kikkoman, Kaitaia Fire, Masterfoods, Tuimato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kewpie | Wattie's | Barker's of Geraldine | Heinz | Kikkoman | Kaitaia Fire | Masterfoods | Anathoth Farm | Tuimato |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 30.6% | 23.9% | 12.3% | 5.2% | 3% | 2% | 0.54% | 0.54% |
| Nov 2025 | 22.2% | 26.7% | 28.9% | 11.1% | 4.6% | 3.2% | 2% | 0.86% | 0.55% |
| Dec 2025 | 18.6% | 21.7% | 36.8% | 11.5% | 4.3% | 3.2% | 2.4% | 1.1% | 0.44% |
| Jan 2026 | 22.2% | 27.5% | 23.9% | 12.8% | 6.2% | 3.7% | 2.4% | 0.67% | 0.55% |
| Feb 2026 | 23.8% | 28.1% | 20.6% | 13.6% | 7% | 3.4% | 2.3% | 0.72% | 0.46% |
| Mar 2026 | 8.9% | 68.4% | 7.7% | 9.2% | 2.9% | 1.5% | 0.93% | 0.34% | 0.12% |
| Apr 2026 | 25.1% | 30.3% | 17.9% | 11.4% | 9.1% | 2.8% | 2.4% | 0.51% | 0.4% |
| May 2026 | 22.6% | 31.2% | 16.3% | 10.9% | 13.6% | 2.5% | 2% | 0.46% | 0.35% |
| Jun 2026 | 25.1% | 23.2% | 15% | 13.5% | 17.4% | 2.8% | 2.3% | 0.51% | 0.28% |
| Jul 2026 | 26.6% | 26.7% | 16.3% | 13.2% | 10.5% | 2.9% | 2.8% | 0.54% | 0.42% |
| Aug 2026 | 23.7% | 30.5% | 17.2% | 12.6% | 9.1% | 3.4% | 2.5% | 0.59% | 0.37% |
| Sep 2026 | 30.7% | 26.9% | 18.1% | 11.4% | 6.9% | 2.9% | 2.3% | 0.51% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.7% | 5.5K | +22.7% | +7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.9% | 4.8K | -16.5% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.1% | 3.2K | 0% | +0.9 points | |
| 4, held 4th | 11.4% | 2K | -14% | -1.2 points | |
| 5, held 5th | 6.9% | 1.2K | -28.7% | -2.3 points | |
| 6, held 6th | 2.9% | 520 | -17.5% | -0.4 points | |
| 7, held 7th | 2.3% | 400 | -14.9% | -0.3 points | |
| 8, held 8th | 0.51% | 90 | -18.2% | -0.1 points | |
| 9, held 9th | 0.28% | 50 | -28.6% | -0.1 points |
1.
Kewpie30.7%
Moved from 2nd to 1st. 5.5K estimated branded searches, +22.7% vs prior month. Share +7 points.
2.
Wattie's26.9%
Moved from 1st to 2nd. 4.8K estimated branded searches, -16.5% vs prior month. Share -3.6 points.
18.1%
Held 3rd. 3.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Heinz11.4%
Held 4th. 2K estimated branded searches, -14% vs prior month. Share -1.2 points.
5.
Kikkoman6.9%
Held 5th. 1.2K estimated branded searches, -28.7% vs prior month. Share -2.3 points.
2.9%
Held 6th. 520 estimated branded searches, -17.5% vs prior month. Share -0.4 points.
2.3%
Held 7th. 400 estimated branded searches, -14.9% vs prior month. Share -0.3 points.
0.51%
Held 8th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.Tuimato
0.28%
Held 9th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
Compare popularity between Tuimato and its closest rivals
Every comparison with Tuimato
8 comparisons
How has branded search demand for Tuimato changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tuimato in New Zealand fell from 90 to 50.
- Across the 12 months ending September 2026, Tuimato’s share of searches among sauce and condiment brands in New Zealand held steady, from 0.54% to 0.28%.
How did search popularity change for New Zealand sauce and condiment brands in September 2026?
6 changes
In September 2026, Kewpie overtook Wattie's to become the leader among sauce and condiment brands in New Zealand, with 30.7% of the searches.
In September 2026, Barker's of Geraldine gained share of searches among sauce and condiment brands in New Zealand, from 17.2% to 18.1%.
In September 2026, Wattie's lost share of searches among sauce and condiment brands in New Zealand, from 30.5% to 26.9%.
In September 2026, Kikkoman lost share of searches among sauce and condiment brands in New Zealand, from 9.1% to 6.9%.
In September 2026, Heinz lost share of searches among sauce and condiment brands in New Zealand, from 12.6% to 11.4%.
Estimated monthly branded searches for Masterfoods in New Zealand rose 17.6% over 12 measured months, from 340 to 400 in September 2026.
How are Tuimato’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tuimato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tuimato
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Is Tuimato your brand?
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