Brandwave

Hawker vs Sunlight:Which is more popular?

In September 2026, Hawker had more branded searches than Sunlight among forklift battery brands in New Zealand. Hawker had about 20 branded searches, while Sunlight had 10. Hawker made up 0.61% of all forklift battery brand searches we track, and Sunlight accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about forklift battery brands, Hawker appeared in four of the five answers and Sunlight in three. Hawker was mentioned before Sunlight in three out of four answers.

Among forklift battery brands in New Zealand in September 2026

Who do people search for more?

Hawker, about 2 searches for every 1 for Sunlight

Hawker 20 searchesSunlight 10 searches

Who does AI mention more?

Hawker, mentioned in 4 of 5 answers, Sunlight in 3

Hawker in 4 of 5Sunlight in 3 of 5

Who does AI recommend more?

Hawker, named ahead of Sunlight in 3 of 4 answers

Hawker first in 3Sunlight first in 1

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Top forklift battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hawker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sunlight was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hawker was listed before Sunlight in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hawker1st
  2. Century Batteries2nd
  3. Sunlight2nd
  4. Crown4th
  5. Exide4th
  6. Hyster6th
  7. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forklift battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hawker or Sunlight more popular in search?

This chart shows how often people search Google for Hawker and Sunlight by name. Each line represents a brand's share of searches for all seven forklift battery brands we track, month by month, from searches in New Zealand.

Hawker and Sunlight among forklift battery brands in New Zealand, by month

Share of searches by month for Hawker, Sunlight. The figures are in the table below the chart.

View monthly share of searches table
MonthCentury BatteriesCrownExideClarkHawkerHysterSunlight
Oct 202575.5%15.1%6.6%1.6%0.63%0.31%0.31%
Nov 202575.9%15.2%6.6%0.95%0.63%0.32%0.32%
Dec 202577.9%12.7%6.8%1.3%0.65%0.32%0.32%
Jan 202674.8%15%8.1%0.93%0.62%0.31%0.31%
Feb 202672.5%17.8%7.9%1.2%0%0.3%0.3%
Mar 202672.1%17.7%7.8%1.2%0.6%0.3%0.3%
Apr 202674.8%15%8.1%0.93%0.62%0.31%0.31%
May 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%
Jun 202673.2%14.9%9.8%0.76%0.51%0.51%0.25%
Jul 202675.3%12.5%10.1%1%0.52%0.26%0.26%
Aug 202671.4%14.3%11.6%1.2%0.6%0.6%0.3%
Sep 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%

How has the Hawker and Sunlight comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sunlight took it in February 2026, Hawker took it in March 2026.
  • Across the 12 months ending September 2026, Hawker’s share of searches among forklift battery brands in New Zealand moved from 0.63% to 0.61%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Sunlight’s share of searches among forklift battery brands in New Zealand held steady at 0.31%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand forklift battery brands in September 2026?

0 changes

Neither Hawker nor Sunlight moved beyond provider rounding among forklift battery brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hawker’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hawker

2 branded search terms

  • hawker batteries
  • hawker battery

Sunlight

1 branded search term

  • sunlight batteries

How the Brand Demand Index is measured

Other head-to-heads among forklift battery brands

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