Hair To Stare At vs TLC Hairdressing:Which is more popular?
In September 2026, Hair To Stare At had more branded searches than TLC Hairdressing among Tauranga hair salons in New Zealand. Hair To Stare At had about 880 branded searches, while TLC Hairdressing had 220. Hair To Stare At made up 41.1% of all Tauranga hair salon searches we track, and TLC Hairdressing accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Hair To Stare At and TLC Hairdressing each appeared in two of the three answers. Hair To Stare At and TLC Hairdressing were each mentioned first in one of the two answers that named either.
Who do people search for more?
Hair To Stare At, about 4 searches for every 1 for TLC Hairdressing
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Tauranga hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hair To Stare At and TLC Hairdressing were each mentioned in two out of three: in two of the three ChatGPT answers. Hair To Stare At and TLC Hairdressing were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
- The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
- Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
- TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
- Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
- Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers- Salon One0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hair To Stare At or TLC Hairdressing more popular in search?
This chart shows how often people search Google for Hair To Stare At and TLC Hairdressing by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Hair To Stare At, TLC Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hair To Stare At | Gato Loco | Rodney Wayne | TLC Hairdressing | Salon One | Scarlet Hair Studio | Platinum Hair Studio Tauranga | The Mount Hair Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 9.3% | 21% | 10.3% | 14.5% | 4.7% | 3.3% | 3.3% |
| Nov 2025 | 35% | 9.2% | 22.3% | 8.3% | 14.6% | 4.9% | 2.4% | 3.4% |
| Dec 2025 | 28.6% | 8.7% | 23.3% | 10.2% | 15.5% | 5.8% | 4.4% | 3.4% |
| Jan 2026 | 37.6% | 9.4% | 17.9% | 9.4% | 12.8% | 5.1% | 3.8% | 3.8% |
| Feb 2026 | 34.8% | 10.6% | 18.8% | 10.6% | 11.6% | 5.8% | 4.3% | 3.4% |
| Mar 2026 | 31.4% | 11.8% | 17.5% | 11.8% | 12.2% | 4.4% | 6.1% | 4.8% |
| Apr 2026 | 35% | 13.1% | 16.5% | 10.2% | 10.7% | 3.9% | 5.3% | 5.3% |
| May 2026 | 34.4% | 10.5% | 15.8% | 10.5% | 12.4% | 5.7% | 5.3% | 5.3% |
| Jun 2026 | 33.8% | 12.7% | 17.8% | 10.3% | 11.3% | 5.6% | 5.2% | 3.3% |
| Jul 2026 | 32% | 15.6% | 15.6% | 12% | 11.6% | 5.3% | 4% | 4% |
| Aug 2026 | 42.9% | 11.2% | 14.6% | 7.3% | 9.8% | 3.9% | 6.8% | 3.4% |
| Sep 2026 | 41.1% | 15.4% | 12.1% | 10.3% | 8.9% | 5.6% | 4.2% | 2.3% |
How has the Hair To Stare At and TLC Hairdressing comparison changed over the last 12 months?
3 findings
- Hair To Stare At was ahead of TLC Hairdressing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hair To Stare At’s share of searches among Tauranga hair salons in New Zealand moved from 33.6% to 41.1%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, TLC Hairdressing’s share of searches among Tauranga hair salons in New Zealand held steady at 10.3%, and its estimated monthly branded searches held steady at 220.
How did search popularity change for New Zealand Tauranga hair salons in September 2026?
2 changes
In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.
In September 2026, Hair To Stare At lost share of searches among Tauranga hair salons in New Zealand, from 42.9% to 41.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hair To Stare At’s and TLC Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hair To Stare At
2 branded search terms
- hair to stare at
- hair to stare at tauranga
TLC Hairdressing
2 branded search terms
- tlc hairdressing
- tlc hairdressing tauranga
Other head-to-heads among Tauranga hair salons
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