Brandwave

Hair To Stare At vs The Mount Hair Collective:Which is more popular?

In September 2026, Hair To Stare At had more branded searches than The Mount Hair Collective among Tauranga hair salons in New Zealand. Hair To Stare At had about 880 branded searches, while The Mount Hair Collective had 50. Hair To Stare At made up 41.1% of all Tauranga hair salon searches we track, and The Mount Hair Collective accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, The Mount Hair Collective appeared in all three answers and Hair To Stare At in two. The Mount Hair Collective was mentioned before Hair To Stare At in every answer.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

Hair To Stare At, about 18 searches for every 1 for The Mount Hair Collective

Hair To Stare At 880 searchesThe Mount Hair Collective 50 searches

Who does AI mention more?

The Mount Hair Collective, mentioned in every answer we collected

The Mount Hair Collective in 3 of 3Hair To Stare At in 2 of 3

Who does AI recommend more?

The Mount Hair Collective, named ahead of Hair To Stare At in every answer

The Mount Hair Collective first in 3Hair To Stare At never first

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Mount Hair Collective appeared in all three answers. Hair To Stare At was mentioned in two out of three: in two of the three ChatGPT answers. The Mount Hair Collective was listed before Hair To Stare At in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hair To Stare At or The Mount Hair Collective more popular in search?

This chart shows how often people search Google for Hair To Stare At and The Mount Hair Collective by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Hair To Stare At and The Mount Hair Collective among Tauranga hair salons in New Zealand, by month

Share of searches by month for Hair To Stare At, The Mount Hair Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the Hair To Stare At and The Mount Hair Collective comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

2 changes

  1. In September 2026, Hair To Stare At lost share of searches among Tauranga hair salons in New Zealand, from 42.9% to 41.1%.

  2. In September 2026, The Mount Hair Collective lost share of searches among Tauranga hair salons in New Zealand, from 3.4% to 2.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hair To Stare At’s and The Mount Hair Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hair To Stare At

2 branded search terms

  • hair to stare at
  • hair to stare at tauranga

The Mount Hair Collective

1 branded search term

  • the mount hair collective

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

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