Brandwave

Hair To Stare At vs Platinum Hair Studio Tauranga:Which is more popular?

In September 2026, Hair To Stare At had more branded searches than Platinum Hair Studio Tauranga among Tauranga hair salons in New Zealand. Hair To Stare At had about 880 branded searches, while Platinum Hair Studio Tauranga had 90. Hair To Stare At made up 41.1% of all Tauranga hair salon searches we track, and Platinum Hair Studio Tauranga accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Hair To Stare At and Platinum Hair Studio Tauranga each appeared in two of the three answers. Hair To Stare At was mentioned before Platinum Hair Studio Tauranga in two out of three answers.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

Hair To Stare At, about 10 searches for every 1 for Platinum Hair Studio Tauranga

Hair To Stare At 880 searchesPlatinum Hair Studio Tauranga 90 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Hair To Stare At in 2 of 3Platinum Hair Studio Tauranga in 2 of 3

Who does AI recommend more?

Hair To Stare At, named ahead of Platinum Hair Studio Tauranga in 2 of 3 answers

Hair To Stare At first in 2Platinum Hair Studio Tauranga first in 1

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hair To Stare At and Platinum Hair Studio Tauranga were each mentioned in two out of three: in two of the three ChatGPT answers. Hair To Stare At was listed before Platinum Hair Studio Tauranga in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hair To Stare At or Platinum Hair Studio Tauranga more popular in search?

This chart shows how often people search Google for Hair To Stare At and Platinum Hair Studio Tauranga by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Hair To Stare At and Platinum Hair Studio Tauranga among Tauranga hair salons in New Zealand, by month

Share of searches by month for Hair To Stare At, Platinum Hair Studio Tauranga. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the Hair To Stare At and Platinum Hair Studio Tauranga comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

3 changes

  1. In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.

  2. In September 2026, Platinum Hair Studio Tauranga lost share of searches among Tauranga hair salons in New Zealand, from 6.8% to 4.2%.

  3. In September 2026, Hair To Stare At lost share of searches among Tauranga hair salons in New Zealand, from 42.9% to 41.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hair To Stare At’s and Platinum Hair Studio Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hair To Stare At

2 branded search terms

  • hair to stare at
  • hair to stare at tauranga

Platinum Hair Studio Tauranga

1 branded search term

  • platinum hair studio tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

Creator with pink hair and a pink jacket

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