H&M vs Seed Heritage:Which is more popular by branded search in New Zealand?
In August 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers in New Zealand. H&M was estimated to have 52.1K branded searches compared to Seed Heritage’s 18.1K, and held a 6.2% Share of Search versus Seed Heritage’s 2.2%.
Follow H&M vs Seed Heritage and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, H&M or Seed Heritage?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&M, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the H&M and Seed Heritage comparison changed over the last 12 months?
3 findings
- H&M was ahead of Seed Heritage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 20.3K to 18.1K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
Estimated monthly branded searches for Seed Heritage in New Zealand fell 11% over 11 measured months, from 20.3K to 18.1K in August 2026.
Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using H&M’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H&M
21 branded search terms
- h and m au
- h and m dresses
- h and m gb
- h and m shop online
- h&m
- h&m au
- h&m australia
- h&m clothing
- h&m dresses
- h&m homes
- h&m india
- h&m jackets
- h&m jeans
- h&m m
- h&m online
- h&m pink shirt
- h&m queen street
- h&m store
- h&m sylvia park
- h&m uk
- hm nz
Seed Heritage
20 branded search terms
- seed clothing
- seed clothing dresses
- seed clothing online
- seed clothing store
- seed clothing womens
- seed heritage
- seed heritage clothing
- seed heritage dress
- seed heritage near me
- seed heritage new zealand
- seed heritage nz
- seed heritage online
- seed heritage sale
- seed heritage shop
- seed heritage sylvia park
- seedheritage
- seedheritage clothing
- seedheritage com
- seedheritage nz
- seedheritage online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.